Soft'Lit Naturally Luminous Hydrating Longwear Foundation 445 dupes and alternatives Fenty Beauty
4.5 (3,571)·Very deep · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Warm rather than olive undertone· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
89
Wear & performance
68
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with warm undertones
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Slightly lighter· Warm rather than olive undertone· Does not claim transfer resistance
Score details
Shade match
78
Finish & visual result
89
Wear & performance
68
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for tan to deep skin with warm undertones
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Slightly lighter· Warm rather than olive undertone· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
89
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Neutral rather than olive undertone· Does not claim transfer resistance
Score details
Shade match
76
Finish & visual result
89
Wear & performance
68
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with neutral undertones
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 445 (Very deep · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 474WO Bronze, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 445. Every attribute compared, with its share of the score.
ComparedYour shade445Closest shade match474WO BronzeHow they compareScore
Shade match55% of overall94
Colour60%90#693d19#693710Very close colourColour difference 2.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Best Skin Ever Liquid Foundation in 38Y, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 445. Every attribute compared, with its share of the score.
ComparedYour shade445Closest overall alternative38YHow they compareScore
Shade match55% of overall87
Colour60%87#693d19#64381bVery close colourColour difference 2.7 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 91/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
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