Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
34 matches
34 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $44 at Sephora · product price; shade not separately priced
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$20 less (45%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: very tan with yellow undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $9 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for dry skinContains listed fragranceContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: medium dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $16 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: M5.5 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sSephoraCosts $2 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: medium - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty$40.11 less (91%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: tan with neutral undertones
High confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $5 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: medium tan with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)$22 less (50%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (34%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Tan with Warm Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephora$7 less (16%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$20 less (45%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim transfer resistanceContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $25 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep, warm golden
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephora$4 less (9%)Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium deep warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$2 less (5%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: Medium Deep with Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$10 less (23%)Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural matte rather than natural finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium-to-tan shade with warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephoraCosts $16 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)
Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$32 less (73%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: No long-wear claimDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $10 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty$9 less (20%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim transfer resistance
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$30.01 less (68%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: No long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$2 less (5%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: very tan with neutral red undertone for dark tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$9 less (20%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim transfer resistance
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$15 less (34%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Tan with Cool Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame neutral undertone
Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame neutral undertone
Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$8 less (18%)Matches: Very close colourSame neutral undertoneClaims a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep skin with neutral golden undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraMacy's$36View at Macy'sUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame neutral undertoneClaims colour stability
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $9 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$36 less (82%)Matches: Near-identical swatch colourSame neutral undertone
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyShowing 12 of 33 matches
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 370 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
14.5 Deep
$36
6W
$38
Dark 5W
$31
N9
$16.99
4N68
$35
4N2
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 510N, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 370. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 510N.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $44 at Sephora · product price; shade not separately priced
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
