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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 315 dupes and alternatives Fenty Beauty

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L.A. Girl Sheer Skin Tinted Foundation Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
315Change shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
L.A. Girl
Tan
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$10Ulta BeautyUlta Beauty
$34 less (77%)

Your shade $44 at Sephora

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 10.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
315Change shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Hourglass
10.5
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$60SephoraSephora
Costs $16 more

Your shade $44 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $32SephoraSephora$12 less (27%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for normal/combination skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for normal/combination skin · Contains listed fragrance

    Retailer shade note: neutral golden tan

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Ambient Soft Glow Foundation

    10
    Shade match 89
    $60SephoraSephoraCosts $16 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $14.78WalmartWalmart$29.22 less (66%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $43Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $32SephoraSephora$12 less (27%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for normal/combination skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for normal/combination skin · Contains listed fragrance

    Retailer shade note: neutral almond

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Forever Hydra Nude Foundation

    4.5N Neutral
    Shade match 90
    $60Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim transfer resistance

    Retailer shade note: medium wth warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  8. #10 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    14O
    Shade match 87
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim transfer resistance

    Retailer shade note: medium with warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $72Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  10. #12 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 94
    $69SephoraSephoraCosts $25 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, neutral golden

    High confidence· Digital match

    View match
  11. Shade match 93
    $48SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: for medium skintones with warm undertones

    High confidence· Digital match

    View match
  12. Shade match 92
    $34Ulta BeautyUlta Beauty(product price)$10 less (23%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: light brown with golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 91
    $70Ulta BeautyUlta BeautyCosts $26 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    13 Mauritania
    Shade match 93
    $20Ulta BeautyUlta Beauty(product price)$24 less (55%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    67

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: warm mid-brown with soft depth

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $45Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: level-one medium with a neutral undertone

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $32SephoraSephora$12 less (27%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Slightly deeperDoes not claim transfer resistanceNot marketed for normal/combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Not marketed for normal/combination skin · Contains listed fragrance

    Retailer shade note: warm hazelnut

    Medium confidence· Digital match

    View match
  17. Shade match 95
    $12$16Ulta BeautyUlta Beauty$32 less (73%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  18. Shade match 89
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for dry skin

    Retailer shade note: for medium skintones with neutral olive undertones

    High confidence· Digital match

    View match
  19. #21 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW5.5
    Shade match 93
    $49SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Radiant rather than natural finishNot marketed for dry/combination skinContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    33

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: deep warm 5.5

    Medium confidence· Digital match

    View match
  20. #22 · Temptu

    Perfect Canvas Foundation

    5N/W Beige
    Shade match 88
    $34Ulta BeautyUlta Beauty(product price)$10 less (23%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    77
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  21. Shade match 92
    $36SephoraSephora$8 less (18%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Does not claim transfer resistanceNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for normal skin

    Retailer shade note: medium / deep - neutral

    Medium confidence· Digital match

    View match
  22. Shade match 90
    $41Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · KimChi Chic Beauty

    A Really Good Foundation

    117M
    Shade match 90
    $29Ulta BeautyUlta Beauty(product price)$15 less (34%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Medium with Neutral Undertones

    Medium confidence· Digital match

    View match
  24. Shade match 95
    $18.49Ulta BeautyUlta Beauty$25.51 less (58%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: medium with warm neutral undertone

    Medium confidence· Digital match

    View match
  25. #27 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Buff MN3
    Shade match 95
    $38Ulta BeautyUlta Beauty$6 less (14%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Youngblood

    Loose Mineral Foundation

    Tawnee
    Shade match 93
    $50Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a lightweight feel

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin

    Retailer shade note: medium to tan shade, neutral undertone

    Medium confidence· Digital match

    View match
  27. #29 · Yepoda

    The Dewy Day

    5W
    Shade match 90
    $39SephoraSephora$5 less (11%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Buildable rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Medium deep shade with warm undertones

    Medium confidence· Digital match

    View match
  28. #30 · Well People

    Supernatural Complexion Stick

    32 Tan Neutral
    Shade match 90
    $18.20$26Ulta BeautyUlta Beauty$25.80 less (59%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  29. Shade match 94
    $18.49Ulta BeautyUlta Beauty(product price)$25.51 less (58%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: medium with warm neutral undertone

    Medium confidence· Digital match

    View match
  30. #32 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    6.5WN
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)$9 less (20%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: tan with warm neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 315 (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Very close colour
    • Tan · Warm undertone

    $30

  3. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium tan · Warm · golden undertone

    $8

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L.A. Girl Sheer Skin Tinted Foundation in Tan, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 315. Every attribute compared, with its share of the score.

ComparedYour shade315Closest shade matchTanScore
Shade match55% of overall96
Colour94#b18560#b7865eVery close colourColour difference 1.5 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L.A. Girl Sheer Skin Tinted Foundation in Tan.

Same or better

  • $34 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Light rather than medium coverage
  • Claims a blurring effect

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 10.5, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 315. Every attribute compared, with its share of the score.

ComparedYour shade315Closest overall alternative10.5Score
Shade match55% of overall92
Colour94#b18560#b18565Very close colourColour difference 1.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 10.5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

L.A. Girl Sheer Skin Tinted Foundation Tan

Best price
$10Ulta BeautyUlta Beauty
$34 less (77%)

Your shade $44 at Sephora

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 10.5

Best price
$60SephoraSephora
Costs $16 more

Your shade $44 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.