Soft'Lit Naturally Luminous Hydrating Longwear Foundation 110 dupes and alternatives Fenty Beauty
4.5 (3,571)·Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
99
Finish & visual result
76
Wear & performance
58
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Matches: Near-identical swatch colour· Same cool undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
76
Wear & performance
58
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Matches: Near-identical swatch colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Matches: Near-identical swatch colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with cool rosy undertones
Matches: Near-identical swatch colour· Same cool undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
99
Finish & visual result
55
Wear & performance
51
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 110 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Well People Supernatural Complexion Stick in 10 Fair Cool, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110. Every attribute compared, with its share of the score.
ComparedYour shade110Closest shade match10 Fair CoolHow they compareScore
Shade match55% of overall99
Colour60%99#f0cfbc#f0cebbLooks identicalColour difference 0.4 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 110C, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110. Every attribute compared, with its share of the score.
ComparedYour shade110Closest overall alternative110CHow they compareScore
Shade match55% of overall96
Colour60%94#f0cfbc#f6d0bbVery close colourColour difference 1.6 (0 is identical)
Depth15%98FairVery fairCloseDepth difference: 1.1
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared82
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, sensitiveBoth marketed for normal/combination skin
Overall match 93/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$6 less (14%)
