Soft'Lit Naturally Luminous Hydrating Longwear Foundation 140 dupes and alternatives Fenty Beauty
4.5 (3,571)·Fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· Does not claim transfer resistance· Not marketed for normal/combination skin
Score details
Shade match
86
Finish & visual result
100
Wear & performance
68
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Not marketed for normal/combination skin · Contains listed fragrance
Matches: Very close colour· Same warm undertone· Claims a lightweight feel
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Very close colour · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Light rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
91
Wear & performance
40
Skin suitability
67
Very close colour · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: L2 - Light with warm undertones
Matches: Very close colour· Same warm undertone· Claims a lightweight feel
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Very close colour · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 140 (Fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 118, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 140. Every attribute compared, with its share of the score.
ComparedYour shade140Closest shade match118How they compareScore
Shade match55% of overall98
Colour60%98#f0cea9#f0d0adLooks identicalColour difference 0.8 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Best Skin Ever Liquid Foundation in 06O, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 140. Every attribute compared, with its share of the score.
ComparedYour shade140Closest overall alternative06OHow they compareScore
Shade match55% of overall88
Colour60%95#f0cea9#f2d1b0Looks identicalColour difference 1.4 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 91/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$5 less (11%)
