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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 450 dupes and alternatives Fenty Beauty

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
450Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
IT Cosmetics
Deep
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$5 less (11%)

Your shade $44 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Natural Radiant Longwear Foundation Mali - Dark 6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
450Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
NARS
Mali - Dark 6
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Best price
$55SephoraSephora
Costs $11 more

Your shade $44 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $49SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceContains listed fragranceContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deep skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Liquid Foundation

    33O
    Shade match 84
    $24SephoraSephora$20 less (45%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone

    Retailer shade note: deep with olive undertones

    High confidence· Digital match

    View match
  3. #5 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 97
    $3.89$5.99Ulta BeautyUlta Beauty$40.11 less (91%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I am Magic Natural Radiance Foundation

    205 Tanzania
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$20 less (45%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $49SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  6. Shade match 98
    $42Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for normal/dry skin

    Score details
    Shade match
    98
    Finish & visual result
    74
    Wear & performance
    86
    Skin suitability
    30

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal/dry skin

    Retailer shade note: for very deep skin with golden neutral undertones

    High confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I am Magic Natural Radiance Foundation

    305 Cameroon
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$20 less (45%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #10 · Juvia's Place

    I am Magic Natural Radiance Foundation

    240 Lagos
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$20 less (45%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Hot Fudge 550R
    Shade match 91
    $37SephoraSephora$7 less (16%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly lighterBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Rich skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $49SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    75
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Not marketed for combination skin

    Retailer shade note: deep with neutral to golden undertones

    High confidence· Digital match

    View match
  11. Shade match 92
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: for medium deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 90
    $39SephoraSephora$5 less (11%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 87
    $55SephoraSephoraCosts $11 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  14. #16 · NARS

    Natural Radiant Longwear Foundation

    Zambie - Dark 5
    Shade match 83
    $55SephoraSephoraCosts $11 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: D5 - deep with warm undertones

    High confidence· Digital match

    View match
  15. Shade match 95
    $40SephoraSephora$4 less (9%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: deep skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    535 Espresso
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$25.01 less (57%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. Shade match 92
    $50SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 94
    $16.50$33SephoraSephora$27.50 less (63%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNot marketed for normal/combination skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for normal/combination skin

    Retailer shade note: medium deep neutral

    Medium confidence· Digital match

    View match
  19. #21 · L.A. Girl

    Pro Coverage Liquid Foundation

    Rich Cocoa
    Shade match 91
    $10Ulta BeautyUlta Beauty$34 less (77%)

    Matches: Near-identical swatch colourBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    90

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. Shade match 97
    $58Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: deep warm with slightly neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 95
    $58SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance

    Retailer shade note: dark with golden neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 95
    $58SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 33
    Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  24. #26 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Ganache 560R
    Shade match 85
    $37SephoraSephora$7 less (16%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Rich skin with a red undertone

    Medium confidence· Digital match

    View match
  25. #27 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    27 W
    Shade match 88
    $48SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: dark deep with warm undertone

    High confidence· Digital match

    View match
  26. Shade match 85
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry skin

    Retailer shade note: for medium deep skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  27. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for very deep neutral skin with a peach hue

    High confidence· Digital match

    View match
  28. #30 · KimChi Chic Beauty

    A Really Good Foundation

    135D
    Shade match 87
    $29Ulta BeautyUlta Beauty(product price)$15 less (34%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  29. #31 · KimChi Chic Beauty

    A Really Good Foundation

    133D
    Shade match 87
    $29Ulta BeautyUlta Beauty(product price)$15 less (34%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Tan/Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  30. #32 · Poom

    Natural Glow Hydrating Foundation

    #600 - Deep Neutral
    Shade match 97
    $48Ulta BeautyUlta BeautyCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 450 (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $31

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Deep, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 450. Every attribute compared, with its share of the score.

ComparedYour shade450Closest shade matchDeepScore
Shade match55% of overall98
Colour97#7a4222#7e4321Looks identicalColour difference 1.0 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared55
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Normal, dry, combinationCombination, oilyBoth marketed for combination skin
Overall match 75/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Deep.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Matte finish instead of natural
  • Full rather than medium coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

NARS Natural Radiant Longwear Foundation in Mali - Dark 6, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 450. Every attribute compared, with its share of the score.

ComparedYour shade450Closest overall alternativeMali - Dark 6Score
Shade match55% of overall96
Colour94#7a4222#793e21Very close colourColour difference 1.7 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Mali - Dark 6.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Deep

Best price
$39SephoraSephora
$5 less (11%)

Your shade $44 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Natural Radiant Longwear Foundation Mali - Dark 6

Best price
$55SephoraSephora
Costs $11 more

Your shade $44 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.