Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $44 at Sephora · product price; shade not separately priced
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $44 at Sephora
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $4 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: medium dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$12 less (27%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceNot marketed for normal/combination skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: neutral bronze
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$12 less (27%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceNot marketed for normal/combination skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: neutral camel
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $1 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: level-two light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $16 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $26 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance
Retailer shade note: light medium with cool undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $8 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceNot marketed for combination skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $5 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim transfer resistanceContains listed fragrance
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: for light skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Macy's$49View at Macy'sSephoraCosts $3 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceNot marketed for dry skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$48View at SephoraSephoraCosts $16 moreMatches: Near-identical swatch colourSame neutral undertone
Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: Medium with neutral warm undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $19 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep to deep with warm undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sUlta Beauty(product price)$10 less (23%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance
Retailer shade note: light blush medium with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$25.01 less (57%)Matches: Very close colourSame natural finishSame medium coverage
Differences: No long-wear claimDoes not claim transfer resistanceContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$24 less (55%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: golden-based medium-deep tan
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin
Retailer shade note: for light skintones with cool rosy undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance
Retailer shade note: Medium Tan with warm peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $5 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistanceContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $16 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim transfer resistance
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraSephoraCosts $6 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneDoes not claim transfer resistanceNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: Medium with olive undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin
Retailer shade note: for light skintones with cool undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (9%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Light coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: for medium to tan skin with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sShowing 12 of 28 matches
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 260 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Natural Beige
$36
3 Neutral
$42
11 Light Neutral
$32
3.5N
$33
37G medium-tan golden
$32
5.25
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Temptu Perfect Canvas Foundation in 3N Buff, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 260. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Temptu Perfect Canvas Foundation in 3N Buff.
6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 11.5N, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 260. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 11.5N.
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Temptu Perfect Canvas Foundation 3N Buff
Ulta BeautyYour shade $44 at Sephora · product price; shade not separately priced
Makeup By Mario SurrealSkin Luminous Hydrating Foundation 11.5N
SephoraYour shade $44 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
