Soft'Lit Naturally Luminous Hydrating Longwear Foundation 335 dupes and alternatives Fenty Beauty
4.5 (3,571)·Tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$20.99Ulta Beauty(product price)$23.01 less (52%)4.3 (8,122)
Matches: Very close colour· Same neutral undertone
Differences: Radiant rather than natural finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
58
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Contains drying alcohol
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 335 (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Armani Beauty Luminous Silk Foundation in 7.6, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 335. Every attribute compared, with its share of the score.
ComparedYour shade335Closest shade match7.6How they compareScore
Shade match55% of overall98
Colour60%97#b07d50#b18055Looks identicalColour difference 1.1 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.4
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 89/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 335. Every attribute compared, with its share of the score.
ComparedYour shade335Closest overall alternative40 Tan WarmHow they compareScore
Shade match55% of overall95
Colour60%99#b07d50#b17d4eLooks identicalColour difference 0.5 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.2
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Overall match 91/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$36 less (82%)
