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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 498 dupes and alternatives Fenty Beauty

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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30 matches

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 65 Rich Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
498Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
e.l.f. Cosmetics
65 Rich Neutral
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
90
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$36 less (82%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 99
    $55SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    99
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: D8 - very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Hourglass

    Ambient Soft Glow Foundation

    17.5
    Shade match 91
    $60SephoraSephoraCosts $16 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    30W
    Shade match 90
    $48SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  4. #5 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 95
    $49SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Natural Radiant Longwear Foundation

    Majorca
    Shade match 90
    $55SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame natural finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: D8 - very deep with cool undertones

    Medium confidence· Digital match

    View match
  6. #7 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    51N Choco Fudge
    Shade match 98
    $24Ulta BeautyUlta Beauty(product price)$20 less (45%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: a neutral toned, deep shade

    Medium confidence· Digital match

    View match
  7. #8 · Temptu

    Perfect Canvas Foundation

    17N/W Java
    Shade match 94
    $34Ulta BeautyUlta Beauty(product price)$10 less (23%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    77
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: deep shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  8. #9 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 92
    $49SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    596N
    Shade match 92
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: for rich deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    40N Iconic
    Shade match 95
    $47SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  11. #12 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier XV
    Shade match 95
    $68SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: Deep to rich neutral undertone

    Medium confidence· Digital match

    View match
  12. #13 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    38
    Shade match 92
    $40SephoraSephora$4 less (9%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for dry skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$25.01 less (57%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #15 · NARS

    Natural Matte Longwear Foundation

    AMBATO
    Shade match 97
    $55SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. #16 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Nutmeg 9N
    Shade match 91
    $36SephoraSephora$8 less (18%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Does not claim transfer resistanceNot marketed for normal skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for normal skin

    Retailer shade note: very rich - neutral

    Medium confidence· Digital match

    View match
  16. #17 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$20 less (45%)

    Matches: Same neutral undertoneSame natural finishClaims a lightweight feel

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. #18 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    576W
    Shade match 86
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry skin

    Retailer shade note: for rich deep skintones with warm undertones

    Medium confidence· Digital match

    View match
  18. #19 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DPN4
    Shade match 98
    $28SephoraSephora$16 less (36%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceNot marketed for normal skin

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Not marketed for normal skin

    Retailer shade note: coffee - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  19. #20 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R5
    Shade match 91
    $69SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    67

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: very rich neutral

    Medium confidence· Digital match

    View match
  20. #21 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    586W
    Shade match 85
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry skin

    Retailer shade note: for rich deep skintones with warm bronze undertones

    Medium confidence· Digital match

    View match
  21. #22 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    RICH 2
    Shade match 98
    $38SephoraSephora$6 less (14%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    98
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    67

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Not marketed for combination skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  22. #23 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN4 Coffee
    Shade match 90
    $40Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    83
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  23. #24 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep Cool
    Shade match 82
    $39SephoraSephora$5 less (11%)

    Matches: Same natural finishBoth claim long-wearingAdds SPF 50

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    76
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: deepest cool with red undertones

    Medium confidence· Digital match

    View match
  24. #25 · Refy

    Skin Base Hydrating Gel Skin Tint

    280N
    Shade match 91
    $40SephoraSephora$4 less (9%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: deep with neutral tones

    Medium confidence· Digital match

    View match
  25. #26 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 83
    $49SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: deep rich with cool undertones

    Medium confidence· Digital match

    View match
  26. #27 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NY16
    Shade match 95
    $52SephoraSephoraCosts $8 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: very deep neutral

    Medium confidence· Digital match

    View match
  27. #28 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    30 W
    Shade match 87
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  28. #29 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10N
    Shade match 93
    $35Ulta BeautyUlta Beauty(product price)$9 less (20%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: deep dark with neutral undertones

    Medium confidence· Digital match

    View match
  29. #30 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    39
    Shade match 85
    $40SephoraSephora$4 less (9%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 498 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Looks identical
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 65 Rich Neutral, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 498. Every attribute compared, with its share of the score.

ComparedYour shade498Closest match65 Rich NeutralScore
Shade match55% of overall99
Colour99#45291d#46291dLooks identicalColour difference 0.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 93/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 65 Rich Neutral.

Same or better

  • $36 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 65 Rich Neutral

Match price
$8Ulta BeautyUlta Beauty
$36 less (82%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.