Soft'Lit Naturally Luminous Hydrating Longwear Foundation 490 dupes and alternatives Fenty Beauty
4.5 (3,571)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$14Ulta Beauty(product price)$30 less (68%)3.5 (10)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Olive rather than neutral undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
91
Finish & visual result
70
Wear & performance
68
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with an olive undertone
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
67
Wear & performance
66
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for very deep skin with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
97
Finish & visual result
55
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: DARK TO DEEP WITH NEUTRAL UNDERTONES
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 490 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 27 Neutral, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 490. Every attribute compared, with its share of the score.
ComparedYour shade490Closest shade match27 NeutralHow they compareScore
Shade match55% of overall99
Colour60%98#5e2f18#5f311aLooks identicalColour difference 0.6 (0 is identical)
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity30%70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Youthforia DATE NIGHT Skin Tint Serum Foundation in 495, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 490. Every attribute compared, with its share of the score.
ComparedYour shade490Closest overall alternative495How they compareScore
Shade match55% of overall99
Colour60%98#5e2f18#5f311bLooks identicalColour difference 0.7 (0 is identical)
Overall match 90/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $11 more
