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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 130 dupes and alternatives Fenty Beauty

Light · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF3Mineral1

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Only showing matches with full coverage.

Closest shade match: TIRTIR Mask Fit AI Filter Cushion 21W NATURAL IVORY

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
130Change shade
Depth and undertone: Light · Olive · warm olive
Finish and coverage: Natural · Medium coverage
The match
TIRTIR
21W NATURAL IVORY
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
94
Depth
97
Undertone
80
High confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$19 less (43%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 420 True Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
130Change shade
Depth and undertone: Light · Olive · warm olive
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
420 True Beige
Depth and undertone: Fair
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
66
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$25.01 less (57%)

Your shade $44 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light
    Shade match 87
    $39SephoraSephora$5 less (11%)

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Warm rather than olive undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Warm rather than olive undertone · Full rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: taupe shade with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    425 Linen
    Shade match 85
    $18.99Ulta BeautyUlta Beauty(product price)$25.01 less (57%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · KimChi Chic Beauty

    A Really Good Foundation

    105L
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)$15 less (34%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Warm rather than olive undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Warm rather than olive undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Light with Warm Yellow Undertones

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Vanish Seamless Finish Foundation Stick

    9 Golden Natural
    Shade match 88
    $49SephoraSephoraCosts $5 more

    Matches: Very close colourSame olive undertoneSame natural finish

    Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium, olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 130 (Light · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    170W

    Rare Beauty Liquid Touch Brightening Concealer, shade 170W

    • Looks identical
    • Light · Olive · warm olive undertone

    $24

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Very close colour
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    320 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 320 Bisque W

    • Very close colour
    • Light · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

    SephoraView at Sephora
  6. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Beige

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

TIRTIR Mask Fit AI Filter Cushion in 21W NATURAL IVORY, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest shade match21W NATURAL IVORYScore
Shade match55% of overall91
Colour94#e2c49e#e6c89eVery close colourColour difference 1.5 (0 is identical)
Depth97LightFairCloseDepth difference: 1.9
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone80Olive · warm oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 80/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 21W NATURAL IVORY.

Same or better

  • $19 less
  • Very close colour
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims a lightweight feel

Different

  • Warm rather than olive undertone
  • Matte finish instead of natural
  • Full rather than medium coverage
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

17 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 420 True Beige, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest overall alternative420 True BeigeScore
Shade match55% of overall87
Colour91#e2c49e#e6c6a5Very close colourColour difference 2.2 (0 is identical)
Depth98LightFairCloseDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70Olive · warm oliveUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 420 True Beige.

Same or better

  • $25.01 less
  • Very close colour
  • Same natural finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 25

Different

  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

TIRTIR Mask Fit AI Filter Cushion 21W NATURAL IVORY

Match price
$25Ulta BeautyUlta Beauty
$19 less (43%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible 32H Fresh Wear Foundation 420 True Beige

Match price
$18.99Ulta BeautyUlta Beauty
$25.01 less (57%)

Your shade $44 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.