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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 125 dupes and alternatives Fenty Beauty

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation N18

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
125Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
The match
MAC Cosmetics
N18
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Match price
$46Ulta BeautyUlta Beauty
Costs $2 more

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Dermablend Flawless Creator Liquid Foundation Drops 10N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
125Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
The match
Dermablend
10N
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
72
Skin (Skin suitability)
84
Best price
$43Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $44 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $43Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: fair skin with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Fair Ivory LN2
    Shade match 97
    $38Ulta BeautyUlta Beauty$6 less (14%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $46Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: true beige with neutral undertone for light to medium skin

    High confidence· Digital match

    View match
  4. #6 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 20 Fair
    Shade match 92
    $41SephoraSephora$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 08 Linen
    Shade match 92
    $41SephoraSephora$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC10
    Shade match 97
    $39SephoraSephora$5 less (11%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 125 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 20.0 Medium

    • Looks identical
    • Light · Neutral undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    2 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Neutral

    • Looks identical
    • Light · Neutral undertone

    $42

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honey 1.7 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honey 1.7 Beige

    • Very close colour
    • Light · Neutral undertone

    $31

  4. Rare Beauty Liquid Touch Brightening Concealer

    130N

    Rare Beauty Liquid Touch Brightening Concealer, shade 130N

    • Very close colour
    • Light · Neutral undertone

    $24

  5. NARS Radiant Creamy Concealer

    Custard

    NARS Radiant Creamy Concealer, shade Custard

    • Very close colour
    • Light · Neutral undertone

    $36

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    6.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 6.5

    • Very close colour
    • Light · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in N18, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 125. Every attribute compared, with its share of the score.

ComparedYour shade125Closest shade matchN18Score
Shade match55% of overall97
Colour96#dcb89e#e0ba9dLooks identicalColour difference 1.2 (0 is identical)
Depth98LightLightSameDepth difference: 1.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in N18.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Dermablend Flawless Creator Liquid Foundation Drops in 10N, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 125. Every attribute compared, with its share of the score.

ComparedYour shade125Closest overall alternative10NScore
Shade match55% of overall87
Colour94#dcb89e#d6b59aVery close colourColour difference 1.6 (0 is identical)
Depth97LightLight mediumCloseDepth difference: 2.0
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 10N.

Same or better

  • $1 less
  • Very close colour
  • Same natural finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation N18

Match price
$46Ulta BeautyUlta Beauty
Costs $2 more

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Dermablend Flawless Creator Liquid Foundation Drops 10N

Best price
$43Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $44 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.