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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 300 dupes and alternatives Fenty Beauty

Medium tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol9Vegan4Cruelty-free3Oil-free0With SPF2Mineral0

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Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Smashbox Always On Skin-Balancing Foundation T10W

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
300Change shade
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Smashbox
T10W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
91
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $1 more

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · KimChi Chic Beauty

    A Really Good Foundation

    115M
    Shade match 96
    $29Ulta BeautyUlta Beauty(product price)$15 less (34%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Medium with Warm Yellow Undertones

    Medium confidence· Digital match

    View match
  2. #3 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    32N Middle Honey
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$20 less (45%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  3. #4 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DG3 Caramel
    Shade match 98
    $40Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    83
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: dark with golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DG1 Nutmeg
    Shade match 98
    $40Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    83
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: light brown skin w/ golden undertones

    Medium confidence· Digital match

    View match
  5. #6 · KimChi Chic Beauty

    A Really Good Foundation

    113M
    Shade match 95
    $29Ulta BeautyUlta Beauty$15 less (34%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Light/Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    505 Toffee
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$25.01 less (57%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #8 · LORAC

    PRO Soft Focus Longwear Foundation

    16
    Shade match 99
    $38Ulta BeautyUlta Beauty(product price)$6 less (14%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    99
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium dark with peach undertones

    Medium confidence· Digital match

    View match
  8. #9 · LORAC

    PRO Soft Focus Longwear Foundation

    11
    Shade match 96
    $38Ulta BeautyUlta Beauty(product price)$6 less (14%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  9. #10 · TIRTIR

    Mask Fit AI Filter Cushion

    34W TOFFEE
    Shade match 96
    $25Ulta BeautyUlta Beauty(product price)$19 less (43%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    52
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with warm undertone

    High confidence· Digital match

    View match
  10. #11 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    360W
    Shade match 98
    $69SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 300 (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Looks identical
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Very close colour
    • Medium tan · Warm · golden undertone

    $42

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium tan · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Always On Skin-Balancing Foundation in T10W, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 300. Every attribute compared, with its share of the score.

ComparedYour shade300Closest matchT10WScore
Shade match55% of overall99
Colour99#be895d#bd885cLooks identicalColour difference 0.3 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in T10W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims colour stability

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy T10W

Match price
$45Ulta BeautyUlta Beauty
Costs $1 more

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.