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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 250 dupes and alternatives Fenty Beauty

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free14No drying alcohol15Vegan5Cruelty-free5Oil-free1With SPF4Mineral0

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19 of 31

Only showing matches with medium coverage.

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Medium 16 Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
250Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Smashbox
Medium 16 Warm
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lancôme Teint Idole Ultra Wear Care and Glow Foundation 230W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
250Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Lancôme
230W
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Natural · Medium coverage
Overall match
94out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $9 more

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    240W
    Shade match 97
    $53Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Not marketed for dry skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with warm peachy yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    9W
    Shade match 96
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: light with medium warm undertone

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Best Skin Ever Liquid Foundation

    19N
    Shade match 88
    $24SephoraSephora$20 less (45%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Punjab
    Shade match 96
    $55SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: M1 - medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    THE PERFORMER Skin-Focused Foundation

    LM2PEACH
    Shade match 98
    $25Ulta BeautyUlta Beauty(product price)$19 less (43%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Light Reflecting Foundation

    Fiji
    Shade match 95
    $55SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: L5 - light to medium with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    7 Warm
    Shade match 97
    $52SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 94 Deep Neutral
    Shade match 93
    $39SephoraSephora$5 less (11%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 95
    $59Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  10. #12 · ILIA

    True Skin Serum Foundation

    Kunoy SF4.5
    Shade match 96
    $56SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: light-medium with golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Golden Natural (W-058)
    Shade match 97
    $58Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium, warm golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    18W Proud
    Shade match 95
    $47SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match
  13. #15 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    222N Sunstone
    Shade match 88
    $49SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Armani Beauty

    Luminous Silk Foundation

    4.5
    Shade match 92
    $69SephoraSephoraCosts $25 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, neutral peach

    High confidence· Digital match

    View match
  15. #17 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light Medium 13 Warm
    Shade match 97
    $41Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: light medium warm

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W4.5 Warm Light Medium
    Shade match 97
    $13.99Ulta BeautyUlta Beauty(product price)$30.01 less (68%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  17. #19 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier M4
    Shade match 95
    $69SephoraSephoraCosts $25 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 250 (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Looks identical
    • Light medium · Warm undertone

    $38

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Looks identical
    • Light medium · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Looks identical
    • Light medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Very close colour
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium 16 Warm, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 250. Every attribute compared, with its share of the score.

ComparedYour shade250Closest shade matchMedium 16 WarmScore
Shade match55% of overall99
Colour98#e1ad7d#dfab7bLooks identicalColour difference 0.5 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium 16 Warm.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 230W, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 250. Every attribute compared, with its share of the score.

ComparedYour shade250Closest overall alternative230WScore
Shade match55% of overall98
Colour98#e1ad7d#deab7dLooks identicalColour difference 0.8 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, sensitiveBoth marketed for normal/​combination skin
Overall match 94/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 230W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim transfer resistance
  • Adds SPF 27

Different

  • Not marketed for dry skin
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 27
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Medium 16 Warm

Match price
$41Ulta BeautyUlta Beauty
$3 less (7%)

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lancôme Teint Idole Ultra Wear Care and Glow Foundation 230W

Match price
$53Ulta BeautyUlta Beauty
Costs $9 more

Your shade $44 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.