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All-in-Wonder Concealer + Foundation Sand dupes and alternatives Fièra Cosmetics

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 227 GOLDEN BEIGE

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fièra Cosmetics
SandChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
CoverGirl
227 GOLDEN BEIGE
Depth and undertone: Light · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.78WalmartWalmart
$30.22 less (67%)

Your shade $45 at Ulta Beauty

Closest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 005

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fièra Cosmetics
SandChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Milani
005
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
85
Wear (Wear & performance)
66
Skin (Skin suitability)
100
Match price
$18.49Ulta BeautyUlta Beauty
$26.51 less (59%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $58SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Skin Silk Serum Foundation

    F5
    Shade match 93
    $15Ulta BeautyUlta Beauty(product price)$30 less (67%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: For light skin tones with a warm neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Neutral Warm
    Shade match 93
    $9.80$14Ulta BeautyUlta Beauty$35.20 less (78%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Medium 560
    Shade match 89
    $8.74$12.49Ulta BeautyUlta Beauty$36.26 less (81%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim not settling into lines

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    80

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Light 540
    Shade match 89
    $8.74$12.49Ulta BeautyUlta Beauty$36.26 less (81%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim not settling into lines

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    80

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $36SephoraSephora$9 less (20%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for normal/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: light - warm

    Medium confidence· Digital match

    View match
  7. #9 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Neutral Warm 130
    Shade match 98
    $45SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Light with yellow undertones

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $44SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: light

    Medium confidence· Digital match

    View match
  9. #11 · Revolution Beauty

    Skin Silk Serum Foundation

    F6
    Shade match 89
    $15Ulta BeautyUlta Beauty(product price)$30 less (67%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: For light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Dior

    Forever Skin Glow Foundation

    2W Warm
    Shade match 98
    $60SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with warm tones

    Medium confidence· Digital match

    View match
  11. #13 · Live Tinted

    HUESTICK Complexion Stick

    16 Light
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    63
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  12. #14 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    3WN
    Shade match 94
    $35Ulta BeautyUlta Beauty(product price)$10 less (22%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: light with warm neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 5
    Shade match 87
    $69SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with yellow neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Skin Silk Serum Foundation

    F6.7NC
    Shade match 84
    $15Ulta BeautyUlta Beauty(product price)$30 less (67%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: Light skin tone, neutral-cool yellow undertone

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $47SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: light medium with neutral-golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · Palladio Beauty

    Build + Blend Foundation Stick

    Natural Ivory
    Shade match 90
    $14.99Ulta BeautyUlta Beauty$30.01 less (67%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: No blurring effect claimedDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $54SephoraSephoraCosts $9 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 08 Linen
    Shade match 97
    $39Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    57
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. #21 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 01 Flax
    Shade match 97
    $39Ulta BeautyUlta Beauty$6 less (13%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    57
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. Shade match 78
    $39.50SephoraSephora$5.50 less (12%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: light cool skin with pink undertones

    Medium confidence· Digital match

    View match
  21. #23 · Revolution Beauty

    Superdewy Cushion Foundation

    Light Cool
    Shade match 79
    $14Ulta BeautyUlta Beauty(product price)$31 less (69%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  22. Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    51
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · Dior

    Forever Skin Glow Foundation

    2.5N Neutral
    Shade match 89
    $60SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame radiant finishClaims 24-hour wear

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with neutral tones

    Medium confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    2N1 Desert Beige
    Shade match 88
    $55SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 88
    $46SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with neutral/peachy undertones

    Medium confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Neutral
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$29 less (64%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. Shade match 87
    $50SephoraSephoraCosts $5 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 97
    $60SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    57
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with warm tones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Fièra Cosmetics All-in-Wonder Concealer + Foundation Sand (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    27S light-medium sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27S light-medium sand

    • Looks identical
    • Light · Warm · golden undertone

    $32

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2W

    • Looks identical
    • Light · Warm undertone

    $38

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    115

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 115

    • Looks identical
    • Light · Warm undertone

    $12.99

  4. Rare Beauty Liquid Touch Brightening Concealer

    180W

    Rare Beauty Liquid Touch Brightening Concealer, shade 180W

    • Looks identical
    • Light · Warm undertone

    $24

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    240

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 240

    • Very close colour
    • Fair · Warm · yellow undertone

    $30

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2W1

    • Very close colour
    • Light · Warm undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 227 GOLDEN BEIGE, against Fièra Cosmetics All-in-Wonder Concealer + Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest shade match227 GOLDEN BEIGEScore
Shade match55% of overall99
Colour98#e8bf9f#e7bd9cLooks identicalColour difference 0.6 (0 is identical)
Depth99LightLightSameDepth difference: 0.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 227 GOLDEN BEIGE.

Same or better

  • $30.22 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 005, against Fièra Cosmetics All-in-Wonder Concealer + Foundation in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest overall alternative005Score
Shade match55% of overall99
Colour98#e8bf9f#e6bea0Looks identicalColour difference 0.7 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 005.

Same or better

  • $26.51 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 227 GOLDEN BEIGE

Best price
$14.78WalmartWalmart
$30.22 less (67%)

Your shade $45 at Ulta Beauty

Closest overall alternative

Milani Conceal + Perfect Blur Out Skin Tint Stick 005

Match price
$18.49Ulta BeautyUlta Beauty
$26.51 less (59%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.