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Eye Candy Eyeshadow Stick Toffee dupes and alternatives florence by mills

Brown · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow 36M Wood

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
florence by mills
ToffeeChange shade
Colour family, undertone and depth: Brown · Warm · Medium
Finish and pigmentation: Matte
The match
Armani Beauty
36M Wood
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Buildable
Shade match
93out of 100
Colour
90
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $25 more

Your shade $14 at Ulta Beauty

Closest overall alternative: ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow Noble

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
florence by mills
ToffeeChange shade
Colour family, undertone and depth: Brown · Warm · Medium
Finish and pigmentation: Matte
The match
ILIA
Noble
Colour family, undertone and depth: Brown · Warm · Medium
Finish and pigmentation: Matte
Overall match
89out of 100
Shade (Shade match)
89
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
82
Comfort (Comfort & skin suitability)
50
Best price
$33SephoraSephora
Costs $19 more

Your shade $14 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Saddle
    Shade match 89
    $28Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same finish: matteSame format: stickClaims hydration

    Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    89
    Finish, pigmentation & format
    100
    Wear & performance
    61
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 24% ingredient overlap

    Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: mid-tone rustic brown matte

    Medium confidence· Digital match

    View match
  2. #4 · ColourPop

    Shadow Stix

    Cocktail Party
    Shade match 88
    $9Ulta BeautyUlta Beauty$5 less (36%)

    Matches: Near-identical swatch colourSame finish: matte

    Differences: Taupe rather than brownLong-wearing rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    88
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Looks identical · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Taupe rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte nudy taupe

    Medium confidence· Digital match

    View match
  3. #5 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Coffee Break
    Shade match 86
    $20Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 19% ingredient overlap

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: Chestnut Matte

    Medium confidence· Digital match

    View match
  4. Shade match 79
    $33SephoraSephoraCosts $19 more

    Matches: Same finish: matteSame format: stickSame longevity: 12-hour wear

    Differences: Terracotta rather than brown

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    82
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Terracotta rather than brown

    Retailer shade note: matte deep sienna

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Extra Toasted
    Shade match 89
    $8Ulta BeautyUlta Beauty$6 less (43%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Powder rather than stick (format)Long-wearing rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    89
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: warn brown

    Medium confidence· Digital match

    View match
  6. #8 · Nudestix

    Magnetic Matte Eye Color

    Taupe
    Shade match 72
    $29Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same finish: matteSame format: stickBoth claim waterproof

    Differences: Cool rather than warm undertone

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    96
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 31% ingredient overlap

    Differences: Cool rather than warm undertone

    Retailer shade note: cool, neutral brown

    High confidence· Digital match

    View match
  7. #9 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Plus One
    Shade match 74
    $12.99Ulta BeautyUlta Beauty$1.01 less (7%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Cool rather than warm undertoneNude rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 35% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: cool tan/beige shade with a matte finish

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Shroom Mate
    Shade match 73
    $26Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: DeeperNeutral rather than warm undertoneLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Neutral rather than warm undertone · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: neutral brown

    High confidence· Digital match

    View match
  9. #11 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Amber
    Shade match 73
    $13$26SephoraSephora$1 less (7%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Cool rather than warm undertoneLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: cool light brown

    High confidence· Digital match

    View match
  10. #12 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 7

    Shade match 79
    $23Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: matte

    Differences: Terracotta rather than brownPalette rather than stick (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Terracotta rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  11. #13 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Caramel Chaud
    Shade match 77
    $32SephoraSephoraCosts $18 more

    Matches: Same warm undertoneSame finish: matteClaims crease resistance

    Differences: Liquid rather than stick (format)Long-wearing rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    77
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte caramel

    Medium confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Eyeshadow Singles

    Suede
    Shade match 80
    $9Ulta BeautyUlta Beauty(product price)$5 less (36%)

    Matches: Same finish: matte

    Differences: Taupe rather than brownPowder rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Taupe rather than brown · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: deep taupe matte

    Medium confidence· Digital match

    View match
  13. Shade match 77
    $24SephoraSephoraCosts $10 more

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Powder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    60
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Powder rather than stick (format) · Does not claim waterproof

    Retailer shade note: red brown demi-matte

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Mood

    Matched on pan 3

    Shade match 79
    $11Ulta BeautyUlta Beauty$3 less (21%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Not listed rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: light-to-dark range of neutral mattes

    Medium confidence· Digital match

    View match
  15. Shade match 75
    $24SephoraSephoraCosts $10 more

    Matches: Same warm undertoneSame finish: matteClaims crease resistance

    Differences: Nude rather than brownPowder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    60
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than brown · Powder rather than stick (format) · Does not claim waterproof

    Retailer shade note: warm tan demi-matte

    Medium confidence· Digital match

    View match
  16. #18 · Westman Atelier

    Eye Pods Cream Eye Shadow

    Toujours
    Shade match 73
    $88SephoraSephoraCosts $74 more

    Matches: Same finish: matteClaims comfortClaims hydration

    Differences: Noticeably different swatch colourNot listed rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    73
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: vanille /creamy ivory, beige/cool tawny, café crème/warm chocolate brown

    Medium confidence· Digital match

    View match
  17. Shade match 72
    $24SephoraSephoraCosts $10 more

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: LighterNeutral rather than warm undertonePowder rather than stick (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    60
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Neutral rather than warm undertone · Powder rather than stick (format) · Does not claim waterproof

    Retailer shade note: neutral brown demi-matte

    High confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Desert Sculpt
    Shade match 79
    $32Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same warm undertoneSame format: stickClaims crease resistance

    Differences: Satin rather than matte (finish)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    80
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 7% ingredient overlap

    Differences: Satin rather than matte (finish) · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: warm caramel brown

    High confidence· Digital match

    View match
  19. #21 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Get On Taupe
    Shade match 63
    $26Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourLighterTaupe rather than brown

    Score details
    Shade match
    63
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Taupe rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: taupe

    Medium confidence· Digital match

    View match
  20. #22 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    100 On Brand
    Shade match 68
    $29SephoraSephoraCosts $15 more

    Matches: Same finish: matteClaims crease resistanceBoth claim waterproof

    Differences: Nude rather than brownPowder rather than stick (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    77
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Nude rather than brown · Powder rather than stick (format)

    Retailer shade note: matte nude

    Medium confidence· Digital match

    View match
  21. #23 · Ulta Beauty Collection

    Eyeshadow Singles

    Desire
    Shade match 73
    $9Ulta BeautyUlta Beauty(product price)$5 less (36%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: medium brown matte

    Medium confidence· Digital match

    View match
  22. #24 · Stila

    Liqua-Play Eye Shadow

    Sandy Matte
    Shade match 68
    $25SephoraSephoraCosts $11 more

    Matches: Same warm undertoneSame finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    68
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: warm tan

    High confidence· Digital match

    View match
  23. #25 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Always Sunny
    Shade match 67
    $30SephoraSephoraCosts $16 more

    Matches: Claims crease resistanceBoth claim waterproofClaims comfort

    Differences: Neutral rather than warm undertoneGolden rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    87
    Wear & performance
    67
    Comfort & skin suitability
    40

    Close colour · Natural · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Golden rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: rich caramel with neutral undertones

    High confidence· Digital match

    View match
  24. #26 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Cuivre de l’Aube
    Shade match 63
    $32SephoraSephoraCosts $18 more

    Matches: Same warm undertoneSame finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourCopper rather than brownLiquid rather than stick (format)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Copper rather than brown · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: twinkling copper

    Medium confidence· Digital match

    View match
  25. #27 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 4

    Shade match 62
    $16Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterTerracotta rather than brown

    Score details
    Shade match
    62
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Terracotta rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  26. #28 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Amber Haze
    Shade match 68
    $32SephoraSephoraCosts $18 more

    Matches: Same warm undertoneSame format: stickClaims crease resistance

    Differences: Golden rather than brownSatin rather than matte (finish)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    80
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Satin

    Ingredients (not scored): 7% ingredient overlap

    Differences: Golden rather than brown · Satin rather than matte (finish) · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: amber gold

    High confidence· Digital match

    View match
  27. #29 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 4

    Shade match 60
    $23Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: matte

    Differences: Copper rather than brownPalette rather than stick (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Copper rather than brown · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  28. #30 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chocolate Dahlia

    Matched on pan 2

    Shade match 63
    $28Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same finish: matte

    Differences: Copper rather than brownPowder rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Copper rather than brown · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: rich mocha tones

    Medium confidence· Digital match

    View match
  29. #31 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Hazelnut
    Shade match 91
    $34SephoraSephoraCosts $20 more

    Matches: Very close colourSame warm undertoneSame format: stick

    Differences: Metallic rather than matte (finish)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    23
    Wear & performance
    50
    Comfort & skin suitability
    50

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Metallic rather than matte (finish) · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: a medium warm mocha

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 36M Wood, against florence by mills Eye Candy Eyeshadow Stick in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest shade match36M WoodScore
Shade match55% of overall93
Colour90#a77154#ab765dVery close colourColour difference 2.3 (0 is identical)
Depth96MediumDeep / darkCloseDepth difference 2.7 on the 0–100 scale
Undertonenot comparableWarmNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared90
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance10% of overall60
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 86/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 36M Wood.

Same or better

  • Very close colour
  • Same finish: matte
  • Claims crease resistance
  • Claims comfort

Different

  • Liquid format instead of stick
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiongolden browndeep brown matte
BaseSilicone-based, moderate siliconeSilicone-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow in Noble, against florence by mills Eye Candy Eyeshadow Stick in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest overall alternativeNobleScore
Shade match55% of overall89
Colour83#a77154#a97a60Close colourColour difference 3.3 (0 is identical)
Depth92MediumMediumSameDepth difference 3.9 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 89/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow in Noble.

Same or better

  • Same warm undertone
  • Same finish: matte
  • Same format: stick
  • Same longevity: 12-hour wear
  • Claims crease resistance
  • Both claim waterproof

Different

  • Small colour difference on the swatch

Description and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiongolden brownmatte warm brown
BaseSilicone-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow 36M Wood

Best price
$39SephoraSephora
Costs $25 more

Your shade $14 at Ulta Beauty

Closest overall alternative

ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow Noble

Best price
$33SephoraSephora
Costs $19 more

Your shade $14 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.