Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same shine: high shine· Both claim hydration
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Not listed rather than long-wearing (longevity)
Score details
Shade match
62
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Visibly different colour · High shine
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Not listed rather than long-wearing (longevity) · Does not claim non-sticky
Matches: Same warm undertone· Same shine: high shine· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Nude rather than brown
Score details
Shade match
60
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Slight colour difference · High shine · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Not listed rather than long-wearing (longevity) · Does not claim non-sticky
$13Ulta Beauty(product price)$15 less (54%)3.8 (7,835)
Matches: Same warm undertone· Same shine: high shine
Differences: Noticeably different swatch colour· Not listed rather than long-wearing (longevity)· Does not claim non-sticky
Score details
Shade match
65
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Visibly different colour · High shine · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim non-sticky · Does not claim hydration
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss in Cinnamon Toddy, against Gisou Honey Infused Hydrating Lip Oil in Cherry Chocolate. Every attribute compared, with its share of the score.
ComparedYour shadeCherry ChocolateClosest matchCinnamon ToddyHow they compareScore
Shade match50% of overall82
Colour55%67#97310e#952f21Slight colour differenceColour difference 5.4 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.8 on the 0–100 scale
Undertone15%100WarmWarmSameSame product undertone
Colour family15%100BrownBrownSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Overall match 82/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$2 less (7%)
