Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same transparency: tinted· Both claim hydration
Differences: Noticeably different swatch colour· Sheer tint rather than high shine (shine)· Not listed rather than long-wearing (longevity)
Score details
Shade match
68
Finish & visual result
82
Wear & performance
40
Comfort & suitability
70
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Sheer tint rather than high shine (shine) · Not listed rather than long-wearing (longevity) · Does not claim non-sticky
Milani Keep It Full Nourishing Lip Plumper in Gold Dust, against Gisou Honey Infused Hydrating Lip Oil in Honey Gold. Every attribute compared, with its share of the score.
ComparedYour shadeHoney GoldClosest matchGold DustHow they compareScore
Shade match50% of overall87
Colour55%81#efd277#e5c574Close colourColour difference 3.5 (0 is identical)
Depth15%85LightLightSameDepth difference 6.0 on the 0–100 scale
Undertone15%100WarmWarmSameSame product undertone
Colour family15%100NudeNudeSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shine40%—not comparableHigh shineNot listedNot listed for eitherA shine level not listed for one product
Transparency35%—not comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmer25%—not comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall40
Longevity100%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Comfort & suitability10% of overall100
Non-sticky50%100ClaimedClaimedSameBoth products claim a non-sticky feel
Overall match 72/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
CVS
SephoraCosts $15 more
Ulta Beauty
