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24 Hour Full Coverage Luminous Matte Finish Foundation 320W dupes and alternatives Gucci

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol9Vegan6Cruelty-free6Oil-free0With SPF2Mineral0

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13 of 31

Only showing matches with a matte finish.

Closest shade match: TIRTIR Mask Fit AI Filter Cushion 34W TOFFEE

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
320WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
TIRTIR
34W TOFFEE
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
95
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$44 less (64%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 245 Radiant Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
320WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
245 Radiant Honey
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
Overall match
94out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$50.01 less (72%)

Your shade $69 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 40 Neutral
    Shade match 88
    $45Ulta BeautyUlta Beauty$24 less (35%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: for medium deep neutral skin with a peach hue

    High confidence· Digital match

    View match
  2. #4 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD71
    Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: very intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Sand
    Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$56.01 less (81%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Tan
    Shade match 93
    $12.99Ulta BeautyUlta Beauty(product price)$56.01 less (81%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    09: Light Medium
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$55 less (80%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    95
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: true beige with a warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · L.A. Girl

    Pro.Matte Foundation

    Medium Beige
    Shade match 87
    $9Ulta BeautyUlta Beauty(product price)$60 less (87%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    290 Medium Warm
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4N
    Shade match 87
    $49SephoraSephora$20 less (29%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    High confidence· Digital match

    View match
  9. #11 · Live Tinted

    HUESTICK Complexion Stick

    10 Medium
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Essence

    Foundation Stick

    201
    Shade match 85
    $6.99Ulta BeautyUlta Beauty(product price)$62.01 less (90%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$54.41 less (79%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 320W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Very close colour
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

TIRTIR Mask Fit AI Filter Cushion in 34W TOFFEE, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.

ComparedYour shade320WClosest shade match34W TOFFEEScore
Shade match55% of overall96
Colour95#c49068#c08e63Very close colourColour difference 1.5 (0 is identical)
Depth98MediumMedium tanCloseDepth difference: 1.4
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 34W TOFFEE.

Same or better

  • $44 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

16 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 245 Radiant Honey, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.

ComparedYour shade320WClosest overall alternative245 Radiant HoneyScore
Shade match55% of overall94
Colour91#c49068#cb976fVery close colourColour difference 2.1 (0 is identical)
Depth93MediumMediumSameDepth difference: 3.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 94/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 245 Radiant Honey.

Same or better

  • $50.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

TIRTIR Mask Fit AI Filter Cushion 34W TOFFEE

Match price
$25Ulta BeautyUlta Beauty
$44 less (64%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 245 Radiant Honey

Match price
$18.99Ulta BeautyUlta Beauty
$50.01 less (72%)

Your shade $69 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.