Beautler.Your beauty butler

24 Hour Full Coverage Luminous Matte Finish Foundation 380N dupes and alternatives Gucci

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage.

Closest shade match: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 270 Toasted Almond

The equivalent shade: scored on colour, depth and undertone only.

The match
CoverGirl
270 Toasted Almond
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
97
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$14.78WalmartWalmart
$54.22 less (79%)

Your shade $69 at Sephora

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 25

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Urban Decay
25
Depth and undertone: Tan · Olive
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$40SephoraSephora
$29 less (42%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 91
    $69SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: medium tan, neutral golden

    Medium confidence· Digital match

    View match
  2. #4 · Essence

    Foundation Stick

    202
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$62.01 less (90%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    Foundation Stick

    203
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$62.01 less (90%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium with red undertones

    Medium confidence· Digital match

    View match
  4. #6 · Essence

    Foundation Stick

    220
    Shade match 86
    $6.99Ulta BeautyUlta Beauty(product price)$62.01 less (90%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium tan with rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 86
    $60SephoraSephora$9 less (13%)

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 92
    $44SephoraSephora$25 less (36%)

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $14.95Ulta BeautyUlta Beauty$54.05 less (78%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  8. #10 · Palladio Beauty

    Build + Blend Foundation Stick

    Warm Caramel
    Shade match 87
    $14.99Ulta BeautyUlta Beauty$54.01 less (78%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 380N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Looks identical
    • Tan · Warm undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Close colour
    • Tan · Neutral undertone

    $42

  3. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  4. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  6. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 270 Toasted Almond, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 380N. Every attribute compared, with its share of the score.

ComparedYour shade380NClosest shade match270 Toasted AlmondScore
Shade match55% of overall94
Colour97#af7b53#ab7b54Looks identicalColour difference 1.1 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 270 Toasted Almond.

Same or better

  • $54.22 less
  • Near-identical swatch colour
  • Same neutral undertone

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 25, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 380N. Every attribute compared, with its share of the score.

ComparedYour shade380NClosest overall alternative25Score
Shade match55% of overall85
Colour89#af7b53#b67b56Very close colourColour difference 2.5 (0 is identical)
Depth98TanTanSameDepth difference: 1.3
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 25.

Same or better

  • $29 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Olive rather than neutral undertone
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 270 Toasted Almond

Best price
$14.78WalmartWalmart
$54.22 less (79%)

Your shade $69 at Sephora

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 25

Best price
$40SephoraSephora
$29 less (42%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.