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24 Hour Full Coverage Luminous Matte Finish Foundation 520C dupes and alternatives Gucci

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 16 Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
Charlotte Tilbury
16 Cool
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
$17 less (25%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 34

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Urban Decay
34
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$40SephoraSephora
$29 less (42%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $39.50Ulta BeautyUlta Beauty$29.50 less (43%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin

    Retailer shade note: deepest skin w/ cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 83
    $40SephoraSephora$29 less (42%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: deep warm neutral

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay Blurring Powder Foundation

    57N Rich Neutral
    Shade match 92
    $40SephoraSephora$29 less (42%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    52 Deep Cool
    Shade match 93
    $8Ulta BeautyUlta Beauty(product price)$61 less (88%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8N1 Espresso
    Shade match 82
    $52SephoraSephora$17 less (25%)

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: deepest with neutral rich-brown undertones

    High confidence· Digital match

    View match
  6. #8 · Hourglass

    Ambient Soft Glow Foundation

    15.5
    Shade match 84
    $60SephoraSephora$9 less (13%)

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  7. #9 · Maybelline

    Fit Me Matte + Poreless Foundation

    Java 375
    Shade match 85
    $11.99Ulta BeautyUlta Beauty(product price)$57.01 less (83%)

    Matches: Similar undertone (neutral vs cool)Same matte finishBoth claim a lightweight feel

    Differences: Slightly deeperMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    67

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. Shade match 83
    $14.95Ulta BeautyUlta Beauty$54.05 less (78%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Slightly deeperMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  10. #12 · Armani Beauty

    Luminous Silk Foundation

    15.8
    Shade match 83
    $69SephoraSephoraSame price

    Matches: Very close colourClaims a blurring effectBoth claim 24-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: very deep, neutral

    High confidence· Digital match

    View match
  11. Shade match 93
    $39.50SephoraSephora$29.50 less (43%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match
  12. Shade match 89
    $41Ulta BeautyUlta Beauty(product price)$28 less (41%)

    Matches: Same cool undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  13. #15 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 3C
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)$45 less (65%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: Deep with cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Dark Deep 33 Neutral
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)$28 less (41%)

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: dark deep neutral

    Medium confidence· Digital match

    View match
  15. Shade match 94
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    36
    Wear & performance
    52
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 520C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Looks identical
    • Deep · Cool undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

  3. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Looks identical
    • Deep · Neutral undertone

    $10.99

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

  5. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Mocha

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha

    • Very close colour
    • Deep

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 16 Cool, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 520C. Every attribute compared, with its share of the score.

ComparedYour shade520CClosest shade match16 CoolScore
Shade match55% of overall98
Colour97#7a4d37#7c4f37Looks identicalColour difference 1.0 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared63
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 16 Cool.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 34, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 520C. Every attribute compared, with its share of the score.

ComparedYour shade520CClosest overall alternative34Score
Shade match55% of overall90
Colour85#7a4d37#83543aVery close colourColour difference 2.9 (0 is identical)
Depth91DeepDeepSameDepth difference: 4.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 34.

Same or better

  • $29 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Runs slightly lighter
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 16 Cool

Best price
$52SephoraSephora
$17 less (25%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 34

Best price
$40SephoraSephora
$29 less (42%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.