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24 Hour Full Coverage Luminous Matte Finish Foundation 380N dupes and alternatives Gucci

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Hourglass Veil Hydrating Skin Tint Foundation 12

The equivalent shade: scored on colour, depth and undertone only.

The match
Hourglass
12
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
$20 less (29%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative: KimChi Chic Beauty A Really Good Foundation 119M

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
KimChi Chic Beauty
119M
Depth and undertone: Tan · Neutral
Finish and coverage: Natural matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
88
Wear (Wear & performance)
61
Skin (Skin suitability)
90
Match price
$29Ulta BeautyUlta Beauty
$40 less (58%)

Your shade $69 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $40SephoraSephora$29 less (42%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium deep olive

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $69Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium light-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    39B Medium-Tan Beige
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance

    Retailer shade note: medium to tan skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 91
    $69SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: medium tan, neutral golden

    Medium confidence· Digital match

    View match
  5. Shade match 85
    $60SephoraSephora$9 less (13%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 86
    $60SephoraSephora$9 less (13%)

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4W
    Shade match 87
    $49SephoraSephora$20 less (29%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 92
    $44SephoraSephora$25 less (36%)

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $56Ulta BeautyUlta Beauty(product price)$13 less (19%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    42
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tower 28 Beauty

    SunnyDays Skin Tint

    35 Point Dume
    Shade match 97
    $32SephoraSephora$37 less (54%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    28

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 380N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Looks identical
    • Tan · Warm undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Close colour
    • Tan · Neutral undertone

    $42

  3. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  4. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  6. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Veil Hydrating Skin Tint Foundation in 12, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 380N. Every attribute compared, with its share of the score.

ComparedYour shade380NClosest shade match12Score
Shade match55% of overall98
Colour98#af7b53#b27d55Looks identicalColour difference 0.8 (0 is identical)
Depth98TanTanSameDepth difference: 1.3
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared16
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 71/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 12.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

KimChi Chic Beauty A Really Good Foundation in 119M, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 380N. Every attribute compared, with its share of the score.

ComparedYour shade380NClosest overall alternative119MScore
Shade match55% of overall98
Colour97#af7b53#b37c53Looks identicalColour difference 1.0 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 119M.

Same or better

  • $40 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Natural matte finish instead of matte
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Hourglass Veil Hydrating Skin Tint Foundation 12

Best price
$49SephoraSephora
$20 less (29%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative

KimChi Chic Beauty A Really Good Foundation 119M

Match price
$29Ulta BeautyUlta Beauty
$40 less (58%)

Your shade $69 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.