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24 Hour Full Coverage Luminous Matte Finish Foundation 450O dupes and alternatives Gucci

Tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 48 Medium

The equivalent shade: scored on colour, depth and undertone only.

The match
Jane Iredale
48 Medium
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Radiant · Buildable coverage
Shade match
94out of 100
Colour
94
Depth
99
Undertone
90
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
$13 less (19%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 25

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Urban Decay
25
Depth and undertone: Tan · Olive
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$40SephoraSephora
$29 less (42%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)$24 less (35%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Contains drying alcohol

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    High confidence· Digital match

    View match
  2. Shade match 85
    $40SephoraSephora$29 less (42%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium deep warm peachy

    High confidence· Digital match

    View match
  3. #5 · KimChi Chic Beauty

    A Really Good Foundation

    119M
    Shade match 88
    $29Ulta BeautyUlta Beauty(product price)$40 less (58%)

    Matches: Very close colourSame full coverageClaims not settling into lines

    Differences: Neutral rather than olive undertoneNatural matte rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · Does not claim transfer resistance

    Retailer shade note: Medium/Tan with Neutral Undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $53SephoraSephora$16 less (23%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match
  6. Shade match 84
    $40Ulta BeautyUlta Beauty(product price)$29 less (42%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for tan skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 90
    $60SephoraSephora$9 less (13%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium deep with warm undertones

    High confidence· Digital match

    View match
  8. Shade match 84
    $53SephoraSephora$16 less (23%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match
  9. Shade match 88
    $60SephoraSephora$9 less (13%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Natural Radiant Longwear Foundation

    Alexandria
    Shade match 87
    $55SephoraSephora$14 less (20%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · KimChi Chic Beauty

    A Really Good Foundation

    125MD
    Shade match 81
    $29Ulta BeautyUlta Beauty$40 less (58%)

    Matches: Very close colourSame full coverageClaims not settling into lines

    Differences: Slightly cooler undertoneNatural matte rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Natural matte rather than matte finish · Does not claim transfer resistance

    Retailer shade note: Tan with Cool Undertones

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$57.01 less (83%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. #15 · Armani Beauty

    Luminous Silk Foundation

    9.1
    Shade match 86
    $69SephoraSephoraSame price

    Matches: Very close colourClaims a blurring effectBoth claim 24-hour wear

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: tan, warm peach

    High confidence· Digital match

    View match
  14. #16 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    5W
    Shade match 84
    $49SephoraSephora$20 less (29%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: tan skin with warm golden undertones

    High confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    45 Tan Warm
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$61 less (88%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    43 Tan Cool
    Shade match 83
    $8Ulta BeautyUlta Beauty$61 less (88%)

    Matches: Near-identical swatch colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Nudestix

    Tinted Cover Foundation

    NUDE 7.5
    Shade match 91
    $19$38SephoraSephora$50 less (72%)

    Matches: Near-identical swatch colourBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    39
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: medium dark

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 450O (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Very close colour
    • Tan · Olive · warm olive undertone

    $39

  2. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

  5. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Close colour
    • Tan · Olive undertone

    $36

  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 48 Medium, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 450O. Every attribute compared, with its share of the score.

ComparedYour shade450OClosest shade match48 MediumScore
Shade match55% of overall94
Colour94#b0774e#af7a4fVery close colourColour difference 1.6 (0 is identical)
Depth99TanTanSameDepth difference: 0.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 48 Medium.

Same or better

  • $13 less
  • Very close colour
  • Same olive undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 30

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 25, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 450O. Every attribute compared, with its share of the score.

ComparedYour shade450OClosest overall alternative25Score
Shade match55% of overall93
Colour90#b0774e#b67b56Very close colourColour difference 2.3 (0 is identical)
Depth96TanTanSameDepth difference: 2.6
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100OliveOliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 25.

Same or better

  • $29 less
  • Very close colour
  • Same olive undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 48 Medium

Match price
$56Ulta BeautyUlta Beauty
$13 less (19%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 25

Best price
$40SephoraSephora
$29 less (42%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.