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Oil-In-Water Tint Hydrating Lip Stain 509 Rosso Ancora dupes and alternatives Gucci

Red · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: MAC Cosmetics Retro Matte Liquid Lipstick Dance With Me

The equivalent shade and the most similar lipstick overall.

Your shade
Gucci
509 Rosso AncoraChange shade
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: —
The match
MAC Cosmetics
Dance With Me
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte
Overall match
85out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
50
Wear (Wear & performance)
70
Comfort (Comfort & suitability)
100
Shade match
99out of 100
Colour
99
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$27Ulta BeautyUlta Beauty
$15 less (36%)

Your shade $42 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Redy Set Wet
    Shade match 90
    $12Ulta BeautyUlta Beauty(product price)$30 less (71%)

    Matches: Very close colourSame longevity: long-wearingClaims comfort

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: blush

    Medium confidence· Digital match

    View match
  2. #3 · Charlotte Tilbury

    Airbrush Flawless Matte Lip Blur Liquid Lipstick

    Ruby Blur
    Shade match 96
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: 24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: ruby red

    Medium confidence· Digital match

    View match
  3. #4 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    129 Risky Red
    Shade match 95
    $16SephoraSephora$26 less (62%)

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: 10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte cool tone red

    Medium confidence· Digital match

    View match
  4. #5 · Gucci

    Glow & Care Shine Lipstick

    508 Diana Amber
    Shade match 82
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame longevity: long-wearingBoth claim hydration

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone

    Retailer shade note: red amber

    Medium confidence· Digital match

    View match
  5. #6 · Revlon

    Super Lustrous Ultra Lipstick

    Heatwave
    Shade match 89
    $15.99Ulta BeautyUlta Beauty$26.01 less (62%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Red Passion
    Shade match 92
    $12.49Ulta BeautyUlta Beauty(product price)$29.51 less (70%)

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: intense blue red

    Medium confidence· Digital match

    View match
  7. #8 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 87
    $50Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertone12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: a deep red

    Medium confidence· Digital match

    View match
  8. #9 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Love Liberty
    Shade match 83
    $37Ulta BeautyUlta Beauty(product price)$5 less (12%)

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Pink rather than red10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than red · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: berry pink

    Medium confidence· Digital match

    View match
  9. #10 · Revlon

    Super Lustrous Lipstick

    Super Red
    Shade match 93
    $6.89TargetTarget$35.11 less (84%)

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Pioneer
    Shade match 87
    $12.99Ulta BeautyUlta Beauty$29.01 less (69%)

    Matches: Same cool undertone

    Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: wine red

    Medium confidence· Digital match

    View match
  11. Shade match 76
    $24SephoraSephora$18 less (43%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    No material differences in the data we have.

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: deep dark red

    Medium confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Maraschino, Much?
    Shade match 76
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    No material differences in the data we have.

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: vibrant blue red

    Medium confidence· Digital match

    View match
  13. #14 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Hollywood Vixen
    Shade match 80
    $37SephoraSephora$5 less (12%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: 10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: a classic, bright, blue-red for a hollywood star pout

    Medium confidence· Digital match

    View match
  14. #15 · Yves Saint Laurent

    Candy Glaze Lip Gloss Stick

    06 Burgundy Temptation
    Shade match 72
    $43SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Plum rather than red

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Plum rather than red

    Retailer shade note: sweet burgundy

    Medium confidence· Digital match

    View match
  15. #16 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Royal Red
    Shade match 77
    $26SephoraSephora$16 less (38%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Does not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: vivid bluish red with a matte finish

    Medium confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Ruby Boo
    Shade match 81
    $27Ulta BeautyUlta Beauty(product price)$15 less (36%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: 10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  17. #18 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Russian Red
    Shade match 81
    $25SephoraSephora$17 less (40%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: 12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: intense bluish red

    Medium confidence· Digital match

    View match
  18. #19 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Fire Red
    Shade match 79
    $48SephoraSephoraCosts $6 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: 10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: perfect blue-toned red

    Medium confidence· Digital match

    View match
  19. #20 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Dubonnet Buzz
    Shade match 84
    $27Ulta BeautyUlta Beauty(product price)$15 less (36%)

    Matches: Claims transfer resistanceClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertone10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep brown red

    Medium confidence· Digital match

    View match
  20. #21 · Fenty Beauty

    Gloss Bomb Cream Color Drip Lip Cream

    Fruit Snackz
    Shade match 90
    $23SephoraSephora$19 less (45%)

    Matches: Same cool undertone

    Differences: Not listed rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: berry red

    Medium confidence· Digital match

    View match
  21. #22 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 77
    $37SephoraSephora$5 less (12%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: 10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  22. #23 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Cherry Drenched
    Shade match 72
    $12Ulta BeautyUlta Beauty(product price)$30 less (71%)

    Matches: Same longevity: long-wearingClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: candy red

    Medium confidence· Digital match

    View match
  23. #24 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Rouge St. Germain
    Shade match 84
    $12.49Ulta BeautyUlta Beauty(product price)$29.51 less (70%)

    Matches: Very close colourClaims transfer resistanceBoth claim hydration

    Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium warm red

    Medium confidence· Digital match

    View match
  24. #25 · Maybelline

    SuperStay Ink Crayon Lipstick

    Own Your Empire
    Shade match 80
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance

    Differences: Does not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: classic blue red

    Medium confidence· Digital match

    View match
  25. Shade match 82
    $32SephoraSephora$10 less (24%)

    Matches: Same cool undertoneClaims transfer resistanceClaims comfort

    Differences: Berry rather than red24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Berry rather than red · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: vibrant berry

    Medium confidence· Digital match

    View match
  26. #27 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 82
    $27Ulta BeautyUlta Beauty(product price)$15 less (36%)

    Matches: Same cool undertoneClaims transfer resistanceClaims comfort

    Differences: 10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  27. #28 · e.l.f. Cosmetics

    Glossy Lip Stain

    Fuchsia Fantasy
    Shade match 80
    $4.50$5.49TargetTarget$37.50 less (89%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Pink rather than redDoes not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Buildable

    Ingredients (not scored): 31% ingredient overlap

    Differences: Pink rather than red · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. #29 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 81
    $34SephoraSephora$8 less (19%)

    Matches: Same cool undertoneClaims transfer resistanceClaims comfort

    Differences: Lighter12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  29. #30 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 76
    $49SephoraSephoraCosts $7 more

    Matches: Same longevity: long-wearingClaims transfer resistanceClaims comfort

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: the gucci red matte

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

MAC Cosmetics Retro Matte Liquid Lipstick in Dance With Me, against Gucci Oil-In-Water Tint Hydrating Lip Stain in 509 Rosso Ancora. Every attribute compared, with its share of the score.

ComparedYour shade509 Rosso AncoraClosest matchDance With MeScore
Shade match60% of overall99
Colour99#af0a33#b00732Looks identicalColour difference 0.3 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Opacitynot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Wear & performance15% of overall · 1 of 2 compared70
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Retro Matte Liquid Lipstick in Dance With Me.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same cool undertone
  • Both claim hydration

Different

  • 8-hour wear longevity instead of long-wearing

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionThe Iconic Reddeep cranberry red
FormatStainLiquid
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Dance With Me

Best price
$27Ulta BeautyUlta Beauty
$15 less (36%)

Your shade $42 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.