Red · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced · lowest price $9.82 at Walmart
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.82View at Walmart
Targetfrom $9.89 · product priceView at Target
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
SephoraYour shade $42 at Sephora
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$16 less (38%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyCVS$27.51 less (65%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: 16-hour wear rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty$30 less (71%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Berry rather than red
Close colour
Ingredients (not scored): 25% ingredient overlap
Differences: Berry rather than red
Retailer shade note: true berry
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12View at Ulta BeautyUlta Beauty$35.51 less (85%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Berry rather than redDoes not claim hydration
Very close colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Berry rather than red · Does not claim hydration
Retailer shade note: true berry
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta Beauty
Walgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartTarget$9.99View at TargetUlta Beauty$15 less (36%)Matches: Near-identical swatch colourSame cool undertoneClaims comfort
Differences: Berry rather than redNot listed rather than long-wearing (longevity)
Looks identical · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Berry rather than red · Not listed rather than long-wearing (longevity)
Retailer shade note: berry
Medium confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$27 less (64%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colour
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour
Retailer shade note: blue red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $7 moreMatches: Same cool undertoneSame longevity: long-wearingClaims comfort
No material differences in the data we have.
Slight colour difference · Satin
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: cherry red satin
Medium confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$15 less (36%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Mauve rather than red
Close colour
Ingredients (not scored): 20% ingredient overlap
Differences: Mauve rather than red
Retailer shade note: rose mauve
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$13 less (31%)Matches: Same cool undertoneBoth claim hydration
Differences: DeeperBerry rather than red12-hour wear rather than long-wearing (longevity)
Close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Berry rather than red · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: rich magenta berry
Medium confidence· Digital match
Too Faced Cloud Crush Whipped Lip & Cheek Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$27 less (64%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeper
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: dark red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$35 less (83%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Plum rather than red
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than red
Retailer shade note: rich burgundy
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautySephora$17 less (40%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Plum rather than red
Close colour · Cream · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Plum rather than red
Retailer shade note: midtonal cream plum
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$26 less (62%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: 10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $7 moreMatches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
No material differences in the data we have.
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: cranberry scarlet
Medium confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraCVS$33.01 less (79%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Not listed rather than long-wearing (longevity)
Close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonCVS$8.99View at CVSSephora$18 less (43%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colourLighter
Slight colour difference · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: deep dark red
Medium confidence· Digital match
Haus Labs Le Monster Lip Crayon Vegan Lipstick and Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$17 less (40%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Rose rather than red
Close colour · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Rose rather than red
Retailer shade note: cool rose
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$26.01 less (62%)Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: DeeperBerry rather than red
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Deeper · Berry rather than red
Medium confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$15.99View at TargetUlta Beauty$15.99View at Ulta BeautySephora$18 less (43%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Plum rather than red12-hour wear rather than long-wearing (longevity)
Very close colour · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than red · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: cool plum
Medium confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$30 less (71%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Brown rather than red
Close colour
Ingredients (not scored): 25% ingredient overlap
Differences: Brown rather than red
Retailer shade note: dark brown
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12 · product priceView at Ulta BeautyCVS$27.51 less (65%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Plum rather than red16-hour wear rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than red · 16-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$17 less (40%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeperBerry rather than red
Slight colour difference · Glossy · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than red
Retailer shade note: deep reddish berry
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$26 less (62%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: 10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte red cherry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$17 less (40%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Plum rather than red12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Plum rather than red · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: intense reddish burgundy
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$7 less (17%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Rose rather than red24-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Rose rather than red · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: midtone rose
Medium confidence· Digital match
MAC Cosmetics Locked Kiss Ink Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyCVS$31.01 less (74%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Mauve rather than red24-hour wear rather than long-wearing (longevity)
Close colour
Ingredients (not scored): no ingredient list for one product
Differences: Mauve rather than red · 24-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
CVS$10.99View at CVSUlta Beauty(product price)$15 less (36%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: DeeperBerry rather than red10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Berry rather than red · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep red wine
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$15 less (36%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: DeeperBerry rather than red10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Berry rather than red · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep intense berry
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyShowing 12 of 28 matches
Maybelline SuperStay Matte Ink Liquid Lipstick in Founder, against Gucci Oil-In-Water Tint Hydrating Lip Stain in 129 Paula Maple. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline SuperStay Matte Ink Liquid Lipstick in Founder.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Gucci Glow & Care Shine Lipstick in 509 - Rosso Ancora, against Gucci Oil-In-Water Tint Hydrating Lip Stain in 129 Paula Maple. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci Glow & Care Shine Lipstick in 509 - Rosso Ancora.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline SuperStay Matte Ink Liquid Lipstick Founder
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced · lowest price $9.82 at Walmart
Gucci Glow & Care Shine Lipstick 509 - Rosso Ancora
SephoraYour shade $42 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
