Velvet Matte Lipstick 509 Rosso Ancora dupes and alternatives Gucci
4.4 (958)·Red · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: matte· Both claim hydration
Differences: Buildable rather than opaque (opacity)· 10-hour wear rather than long-wearing (longevity)· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
84
Wear & performance
58
Comfort & suitability
70
Close colour · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: a showstopping cool candy apple red to add pizzazz to your pout
MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Ruby Woo, against Gucci Velvet Matte Lipstick in 509 Rosso Ancora. Every attribute compared, with its share of the score.
ComparedYour shade509 Rosso AncoraClosest matchRuby WooHow they compareScore
Shade match60% of overall94
Colour60%91#832b33#8b252fVery close colourColour difference 2.2 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.7 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish55%100MatteMatteSameSame matte finish
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall58
Longevity60%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 90/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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