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Velvet Matte Lipstick 509 Rosso Ancora dupes and alternatives Gucci

Red · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: MAC Cosmetics M·A·Cximal Silky Matte Lipstick Ruby Woo

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
MAC Cosmetics
Ruby Woo
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Shade match
94out of 100
Colour
91
Depth
99
Undertone (Undertone and colour family)
100
Best price
$25Ulta BeautyUlta Beauty
$24 less (49%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sephora Collection Cream Lip Stain 10HR Liquid Lipstick 94 Cherry Moon

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
Sephora Collection
94 Cherry Moon
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
82
Comfort (Comfort & suitability)
100
Best price
$16SephoraSephora
$33 less (67%)

Your shade $49 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $24SephoraSephora$25 less (51%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: deep dark red

    High confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Its Hotter
    Shade match 90
    $11Ulta BeautyUlta Beauty(product price)$38 less (78%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: oxblood red

    High confidence· Digital match

    View match
  3. #5 · Gucci

    Glow & Care Shine Lipstick

    509 - Rosso Ancora
    Shade match 91
    $49SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $12.99Ulta BeautyUlta Beauty$36.01 less (73%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Buildable rather than opaque (opacity)12-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    92
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep red

    High confidence· Digital match

    View match
  5. #7 · Dior

    Rouge Dior Lipstick

    964 Ambitious
    Shade match 89
    $50SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: 12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: a deep plum red

    High confidence· Digital match

    View match
  6. #8 · Juvia's Place

    The Reds Cherry Velvety Matte Lipstick

    Afrik
    Shade match 82
    $15Ulta BeautyUlta Beauty$34 less (69%)

    Matches: Same finish: matteSame opacity: opaqueSame longevity: long-wearing

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: blood red

    High confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    130 Naughty Burgundy
    Shade match 78
    $16SephoraSephora$33 less (67%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Plum rather than red10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Plum rather than red · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte bright burgundy

    High confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Pizzazz
    Shade match 90
    $37SephoraSephora$12 less (24%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Buildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: a showstopping cool candy apple red to add pizzazz to your pout

    High confidence· Digital match

    View match
  9. #11 · Maybelline

    SuperStay Ink Crayon Lipstick

    Make It Happen
    Shade match 77
    $6.49$12.99Ulta BeautyUlta Beauty$42.51 less (87%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Berry rather than redDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Berry rather than red · Does not claim comfort · Does not claim hydration

    Retailer shade note: true berry

    High confidence· Digital match

    View match
  10. #12 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Rum Punch
    Shade match 79
    $26Ulta BeautyUlta Beauty$23 less (47%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: DeeperDoes not claim transfer resistanceDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 70% ingredient overlap

    Differences: Deeper · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: mauve red with a matte finish

    Medium confidence· Digital match

    View match
  11. #13 · Gucci

    Long Lasting Satin Lipstick

    506 Louisa Red
    Shade match 83
    $49SephoraSephoraSame price

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort

    Differences: DeeperDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 23% ingredient overlap

    Differences: Deeper · Does not claim transfer resistance

    Retailer shade note: cherry red satin

    High confidence· Digital match

    View match
  12. #14 · NARS

    Explicit Lipstick

    No Rules – 885
    Shade match 71
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: LighterBerry rather than red

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Lighter · Berry rather than red

    Retailer shade note: cool berry

    High confidence· Digital match

    View match
  13. #15 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Founder
    Shade match 83
    $12.99Ulta BeautyUlta Beauty(product price)$36.01 less (73%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: 16-hour wear rather than long-wearing (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: cranberry red

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    The Reds Cherry Velvety Matte Lipstick

    The Perfect Red
    Shade match 75
    $15Ulta BeautyUlta Beauty$34 less (69%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: DeeperDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Deeper · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: blue red

    High confidence· Digital match

    View match
  15. #17 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Kebi
    Shade match 75
    $15Ulta BeautyUlta Beauty$34 less (69%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Nude rather than redDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 37% ingredient overlap

    Differences: Nude rather than red · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: soft cool toned pink mauve nude

    High confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Goal Getter
    Shade match 74
    $13Ulta BeautyUlta Beauty$36 less (73%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Berry rather than red16-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than red · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep raspberry

    High confidence· Digital match

    View match
  17. #19 · Dior

    Rouge Dior On Stage

    565 Fearless Brown
    Shade match 74
    $48SephoraSephora$1 less (2%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Brown rather than redDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than red · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: An intense brown

    High confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Divine Wine
    Shade match 85
    $12.49Ulta BeautyUlta Beauty(product price)$36.51 less (75%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: LighterNot listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deep brown-red

    High confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Glossy Lip Stain

    Basic Beige
    Shade match 80
    $7Ulta BeautyUlta Beauty$42 less (86%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Brown rather than redBuildable rather than opaque (opacity)Does not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    65
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Brown rather than red · Buildable rather than opaque (opacity) · Does not claim hydration

    Retailer shade note: beige brown

    High confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Del Rio
    Shade match 75
    $25Ulta BeautyUlta Beauty$24 less (49%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Rose rather than redDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than red · Does not claim transfer resistance

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    187 Successful Red
    Shade match 83
    $11.49WalmartWalmart$37.51 less (77%)

    Matches: Both claim transfer resistanceBoth claim hydration

    Differences: Neutral rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim comfort

    High confidence· Digital match

    View match
  22. #24 · NARS

    Explicit Lipstick

    Excess – 806
    Shade match 68
    $42SephoraSephora$7 less (14%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Brown rather than red

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Brown rather than red

    Retailer shade note: auburn brown

    High confidence· Digital match

    View match
  23. #25 · ILIA

    Lip Sketch Hydrating Crayon

    Kiln
    Shade match 73
    $27SephoraSephora$22 less (45%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Berry rather than red12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Berry rather than red · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: Rich Berry

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Straps Up
    Shade match 69
    $11Ulta BeautyUlta Beauty$38 less (78%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Nude rather than red16-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than red · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: reddish brown nude

    High confidence· Digital match

    View match
  25. #27 · Milani

    Color Fetish Matte Lipstick

    Passion
    Shade match 77
    $11.99Ulta BeautyUlta Beauty$37.01 less (76%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Nude rather than redNot listed rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Nude rather than red · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: medium mauvy nude

    High confidence· Digital match

    View match
  26. #28 · Pat McGrath Labs

    MatteTrance Lipstick

    Guinevere
    Shade match 79
    $39SephoraSephora$10 less (20%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Not listed rather than long-wearing (longevity)Does not claim transfer resistanceDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: blooded crimson

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Strip N Tease
    Shade match 68
    $11Ulta BeautyUlta Beauty(product price)$38 less (78%)

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than cool undertoneNude rather than red16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than red · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: warm brown nude

    Medium confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Drippin In Rose
    Shade match 83
    $12Ulta BeautyUlta Beauty(product price)$37 less (76%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Brown rather than redDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than red · Does not claim transfer resistance

    Retailer shade note: dark brown

    High confidence· Digital match

    View match
  29. #31 · Buxom

    Full-On Plumping Lip Cream

    Kir Royale
    Shade match 92
    $26Ulta BeautyUlta Beauty(product price)$23 less (47%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim hydration

    Differences: Berry rather than redNot listed rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than red · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: berry wine

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Ruby Woo, against Gucci Velvet Matte Lipstick in 509 Rosso Ancora. Every attribute compared, with its share of the score.

ComparedYour shade509 Rosso AncoraClosest shade matchRuby WooScore
Shade match60% of overall94
Colour91#832b33#8b252fVery close colourColour difference 2.2 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Ruby Woo.

Same or better

  • $24 less
  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim comfort
  • Both claim hydration

Different

  • 12-hour wear longevity instead of long-wearing
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncranberry scarletvivid blue red
FormatBulletBullet
BaseSilicone-based, high siliconeOil-based, low silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 94 Cherry Moon, against Gucci Velvet Matte Lipstick in 509 Rosso Ancora. Every attribute compared, with its share of the score.

ComparedYour shade509 Rosso AncoraClosest overall alternative94 Cherry MoonScore
Shade match60% of overall89
Colour85#832b33#7e1d28Close colourColour difference 3.0 (0 is identical)
Depth89Deep / darkDeep / darkSameDepth difference 4.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall82
Longevity70Long-wearing10-hour wearSome differenceThe match claims 10-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 91/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 94 Cherry Moon.

Same or better

  • $33 less
  • Same cool undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim transfer resistance
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • 10-hour wear longevity instead of long-wearing

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncranberry scarletmatte red cherry red
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

MAC Cosmetics M·A·Cximal Silky Matte Lipstick Ruby Woo

Best price
$25Ulta BeautyUlta Beauty
$24 less (49%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick 94 Cherry Moon

Best price
$16SephoraSephora
$33 less (67%)

Your shade $49 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.