Velvet Matte Lipstick 702 Anne Lilac dupes and alternatives Gucci
4.4 (958)·Purple · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
$13Ulta Beauty(product price)$36 less (73%)4.2 (9,047)
Matches: Same cool undertone· Same opacity: opaque· Both claim transfer resistance
Differences: Noticeably different swatch colour· Plum rather than purple· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
52
Finish & visual result
100
Wear & performance
82
Comfort & suitability
70
Visibly different colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Same cool undertone· Same opacity: opaque· Both claim comfort
Differences: Noticeably different swatch colour· Nude rather than purple· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
55
Finish & visual result
88
Wear & performance
58
Comfort & suitability
100
Slight colour difference · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than purple · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: Noticeably different swatch colour· Deeper· Red rather than purple
Score details
Shade match
47
Finish & visual result
100
Wear & performance
58
Comfort & suitability
100
Visibly different colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than purple · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Same opacity: opaque· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Nude rather than purple
Score details
Shade match
49
Finish & visual result
88
Wear & performance
58
Comfort & suitability
100
Visibly different colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than purple · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Same opacity: opaque· Both claim transfer resistance
Differences: Noticeably different swatch colour· Lighter· Plum rather than purple
Score details
Shade match
41
Finish & visual result
100
Wear & performance
82
Comfort & suitability
70
Visibly different colour · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Matches: Same cool undertone· Same finish: matte· Both claim comfort
Differences: Noticeably different swatch colour· Brown rather than purple· Buildable rather than opaque (opacity)
Score details
Shade match
49
Finish & visual result
84
Wear & performance
58
Comfort & suitability
100
Visibly different colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than purple · Buildable rather than opaque (opacity) · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: Noticeably different swatch colour· Plum rather than purple· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
45
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · 16-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Revlon Super Lustrous Lipstick in Va Va Violet, against Gucci Velvet Matte Lipstick in 702 Anne Lilac. Every attribute compared, with its share of the score.
ComparedYour shade702 Anne LilacClosest shade matchVa Va VioletHow they compareScore
Shade match60% of overall68
Colour60%52#4b3549#411f3aSlight colour differenceColour difference 7.1 (0 is identical)
Depth15%79Deep / darkDeep / darkSome differenceDepth difference 7.6 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100PurplePurpleSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finish55%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity60%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 62/100Shade match 68/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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