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Velvet Matte Lipstick 403 Love before breakfast dupes and alternatives Gucci

Pink · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse Make it Fashun!

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
MAC Cosmetics
Make it Fashun!
Colour family, undertone and depth: Pink · Cool · Deep / dark
Finish and opacity: Matte · Buildable
Shade match
98out of 100
Colour
97
Depth
99
Undertone (Undertone and colour family)
100
Match price
$27Ulta BeautyUlta Beauty
$22 less (45%)

Your shade $49 at Sephora · product price; shade not separately priced

Closest overall alternative: NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick Pink Hit

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
NYX Professional Makeup
Pink Hit
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: Matte · Opaque
Overall match
91out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
82
Comfort (Comfort & suitability)
70
Match price
$11Ulta BeautyUlta Beauty
$38 less (78%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Lip Sketch Hydrating Crayon

    Night Bloom
    Shade match 87
    $27SephoraSephora$22 less (45%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: 12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: Deep Magenta

    High confidence· Digital match

    View match
  2. #4 · Maybelline

    SuperStay Ink Crayon Lipstick

    Be Bold, Be You
    Shade match 73
    $12.99Ulta BeautyUlta Beauty(product price)$36.01 less (73%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim comfort · Does not claim hydration

    Retailer shade note: beet magenta

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Explicit Lipstick

    AFTER PARTY - 883
    Shade match 72
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Plum rather than pink

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Plum rather than pink

    Retailer shade note: bright plum

    High confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Unlaced
    Shade match 71
    $11Ulta BeautyUlta Beauty(product price)$38 less (78%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: muted pink

    High confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Pushed Up
    Shade match 71
    $11Ulta BeautyUlta Beauty(product price)$38 less (78%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Mauve rather than pink16-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Mauve rather than pink · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: purple mauve

    High confidence· Digital match

    View match
  6. #8 · Pat McGrath Labs

    MatteTrance Lipstick

    Full Panic 005
    Shade match 81
    $39SephoraSephora$10 less (20%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: DeeperNot listed rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: bright fuchsia

    High confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Lovers Only
    Shade match 71
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperDoes not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim transfer resistance

    Retailer shade note: raspberry pink

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Lead Everything
    Shade match 68
    $13Ulta BeautyUlta Beauty(product price)$36 less (73%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Noticeably different swatch colourLighter16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: hot pink

    High confidence· Digital match

    View match
  9. #11 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Artist
    Shade match 76
    $12.99Ulta BeautyUlta Beauty(product price)$36.01 less (73%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Deeper16-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Deeper · 16-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: true fuschia

    Medium confidence· Digital match

    View match
  10. #12 · Pat McGrath Labs

    MatteTrance Lipstick

    Executive Realness
    Shade match 78
    $39SephoraSephora$10 less (20%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Not listed rather than long-wearing (longevity)Does not claim transfer resistanceDoes not claim hydration

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: mulberry pink

    High confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Maraschino, Much?
    Shade match 70
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Red rather than pinkDoes not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    88
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Red rather than pink · Does not claim transfer resistance

    Retailer shade note: vibrant blue red

    High confidence· Digital match

    View match
  12. #14 · Gucci

    Glow & Care Shine Lipstick

    402 Vantine Fucshia
    Shade match 69
    $49SephoraSephoraSame price

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: fucshia

    High confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    185 Miss Magenta
    Shade match 78
    $7.97WalmartWalmart$41.03 less (84%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: LighterNot listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Not listed rather than long-wearing (longevity) · Does not claim comfort

    High confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Popstar Pink
    Shade match 69
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance

    Retailer shade note: vivid magenta

    High confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Paris.NY
    Shade match 75
    $12.49Ulta BeautyUlta Beauty$36.51 less (75%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: Plum rather than pinkNot listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Plum rather than pink · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: medium plum

    High confidence· Digital match

    View match
  16. #18 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Savant
    Shade match 71
    $12.99Ulta BeautyUlta Beauty(product price)$36.01 less (73%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Plum rather than pink16-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Plum rather than pink · 16-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: soft plum

    Medium confidence· Digital match

    View match
  17. #19 · ILIA

    Lip Sketch Hydrating Crayon

    Rhyme
    Shade match 65
    $27SephoraSephora$22 less (45%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourDeeperMauve rather than pink

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than pink · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: Cool mauve

    High confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    Night Crimson
    Shade match 77
    $37SephoraSephora$12 less (24%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: Red rather than pinkBuildable rather than opaque (opacity)6-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    72
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Satin · Buildable

    Ingredients (not scored): 23% ingredient overlap

    Differences: Red rather than pink · Buildable rather than opaque (opacity) · 6-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: plum red

    High confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    124 Rose Instinct
    Shade match 58
    $16SephoraSephora$33 less (67%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourRose rather than pink10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than pink · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte midtone rose

    High confidence· Digital match

    View match
  20. #22 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    310R - Pink Hour
    Shade match 68
    $40SephoraSephora$9 less (18%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourRose rather than pinkBuildable rather than opaque (opacity)

    Score details
    Shade match
    68
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than pink · Buildable rather than opaque (opacity) · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: deep rosewood

    High confidence· Digital match

    View match
  21. #23 · Kylie Cosmetics

    Matte Liquid Lipstick

    100 Posie K
    Shade match 59
    $22Ulta BeautyUlta Beauty$27 less (55%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighterMauve rather than pink

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than pink · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: pink mauve

    High confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Amorous
    Shade match 61
    $25Ulta BeautyUlta Beauty$24 less (49%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperDoes not claim transfer resistance

    Score details
    Shade match
    61
    Finish & visual result
    88
    Wear & performance
    76
    Comfort & suitability
    100

    Visibly different colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim transfer resistance

    Retailer shade note: dusty blue pink

    High confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Goal Getter
    Shade match 58
    $13Ulta BeautyUlta Beauty$36 less (73%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Noticeably different swatch colourDeeperBerry rather than pink

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than pink · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep raspberry

    High confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Glossy Lip Stain

    Berry Queen
    Shade match 65
    $7Ulta BeautyUlta Beauty$42 less (86%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim transfer resistance

    Differences: DeeperPlum rather than pinkBuildable rather than opaque (opacity)

    Score details
    Shade match
    65
    Finish & visual result
    65
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Plum rather than pink · Buildable rather than opaque (opacity) · Does not claim hydration

    Retailer shade note: plum

    High confidence· Digital match

    View match
  25. #27 · Maybelline

    SuperStay Ink Crayon Lipstick

    125 Check Yourself
    Shade match 55
    $6.99$13.99WalgreensWalgreens$42.01 less (86%)

    Matches: Same finish: matteSame longevity: long-wearingBoth claim transfer resistance

    Differences: Noticeably different swatch colourWarm rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Does not claim comfort · Does not claim hydration

    High confidence· Digital match

    View match
  26. #28 · Too Faced

    Cloud Crush Whipped Lip & Cheek Color

    Bed Of Roses
    Shade match 80
    $29Ulta BeautyUlta Beauty$20 less (41%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: Mauve rather than pink12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Mauve rather than pink · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: blushing true mauve

    High confidence· Digital match

    View match
  27. #29 · Fenty Beauty

    Gloss Bomb Stix High-Shine Gloss Stick

    High'Biscus
    Shade match 75
    $27SephoraSephora$22 less (45%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Rose rather than pinkDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than pink · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: pink rose

    Medium confidence· Digital match

    View match
  28. #30 · Maybelline

    SuperStay Ink Crayon Lipstick

    Chase Dreams
    Shade match 55
    $6.49$12.99Ulta BeautyUlta Beauty$42.51 less (87%)

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPurple rather than pink

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Purple rather than pink · Does not claim comfort · Does not claim hydration

    Retailer shade note: hibiscus purple

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Make it Fashun!, against Gucci Velvet Matte Lipstick in 403 Love before breakfast. Every attribute compared, with its share of the score.

ComparedYour shade403 Love before breakfastClosest shade matchMake it Fashun!Score
Shade match60% of overall98
Colour97#b41c58#b70e55Looks identicalColour difference 1.0 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result20% of overall84
Finish100MatteMatteSameSame matte finish
Opacity65OpaqueBuildableSome differenceBuildable rather than opaque
Wear & performance15% of overall58
Longevity70Long-wearing10-hour wearSome differenceThe match claims 10-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 89/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Make it Fashun!.

Same or better

  • $22 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same finish: matte
  • Both claim comfort
  • Both claim hydration

Different

  • Buildable opacity instead of opaque
  • 10-hour wear longevity instead of long-wearing
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncranberry pinkfuchsia
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick in Pink Hit, against Gucci Velvet Matte Lipstick in 403 Love before breakfast. Every attribute compared, with its share of the score.

ComparedYour shade403 Love before breakfastClosest overall alternativePink HitScore
Shade match60% of overall92
Colour89#b41c58#bd1c62Very close colourColour difference 2.5 (0 is identical)
Depth95Deep / darkMediumCloseDepth difference 3.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 91/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick in Pink Hit.

Same or better

  • $38 less
  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim transfer resistance
  • Both claim comfort

Different

  • 16-hour wear longevity instead of long-wearing
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncranberry pinkcool toned hot pink
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse Make it Fashun!

Match price
$27Ulta BeautyUlta Beauty
$22 less (45%)

Your shade $49 at Sephora · product price; shade not separately priced

Closest overall alternative

NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick Pink Hit

Match price
$11Ulta BeautyUlta Beauty
$38 less (78%)

Your shade $49 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.