Brown · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $49 at Sephora
MERIT Signature Lip Lightweight Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$7 less (14%)Matches: Same opacity: opaqueSame longevity: long-wearingBoth claim transfer resistance
Differences: Neutral rather than warm undertone
Close colour · Satin · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: chocolate brown
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraSame priceMatches: Same warm undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Does not claim transfer resistanceDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim transfer resistance · Does not claim comfort
Retailer shade note: rich, warm terracotta-brown
High confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Ulta Beauty(product price)$36 less (73%)Matches: Same warm undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: warm brown
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at Walgreens
CVS$12.49View at CVS
Walmart$12.97View at Walmart
Target$12.99View at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (45%)Matches: Same warm undertoneSame finish: matteBoth claim transfer resistance
Differences: Buildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep warm brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (45%)Matches: Very close colourSame warm undertoneSame finish: matte
Differences: Buildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)Does not claim transfer resistance
Very close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: warm-toned light brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$23 less (47%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Does not claim transfer resistanceDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 70% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim hydration
Retailer shade note: warm rose-brown
High confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephora$33 less (67%)Matches: Very close colourSame warm undertoneSame finish: matte
Differences: Pink rather than brown10-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Pink rather than brown · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte nude pink
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$36 less (73%)Matches: Same warm undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: rich warm brown
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$10 · out of stockView at WalmartUlta Beautyfrom $13 · product priceView at Ulta BeautySephora$33 less (67%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: 10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte nude brown
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $1 moreMatches: Same warm undertoneSame opacity: opaqueBoth claim comfort
Differences: 12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance
Close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: an intense chestnut
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50View at SephoraWalmart$41.03 less (84%)Matches: Same warm undertoneBoth claim transfer resistanceBoth claim hydration
Differences: Not listed rather than long-wearing (longevity)Does not claim comfort
Close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim comfort
High confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartWalmart$15.94View at WalmartSephora$24 less (49%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Rose rather than brown12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Rose rather than brown · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: dirty rose
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyWalmart$41.03 less (84%)Matches: Same warm undertoneBoth claim transfer resistanceBoth claim hydration
Differences: Not listed rather than long-wearing (longevity)Does not claim comfort
Close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim comfort
High confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartSephoraSame priceMatches: Same warm undertoneSame longevity: long-wearingBoth claim comfort
Differences: Nude rather than brownDoes not claim transfer resistance
Close colour · Satin
Ingredients (not scored): 23% ingredient overlap
Differences: Nude rather than brown · Does not claim transfer resistance
Retailer shade note: beige
High confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$10 less (20%)Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance
Differences: Cool rather than warm undertone10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than warm undertone · 10-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$22 less (45%)Matches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: Deeper12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance
Close colour · Matte
Ingredients (not scored): 14% ingredient overlap
Differences: Deeper · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: rich brown
High confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautySephora$15 less (31%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Rose rather than brown12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Rose rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: veep bronzed rose
High confidence· Digital match
Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephora$24 less (49%)Matches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: Not listed rather than long-wearing (longevity)Does not claim transfer resistanceDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: For a deep burnt cacao look use
Medium confidence· Digital match
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$24 less (49%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Nude rather than brown12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Nude rather than brown · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: dirty warm nude
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$33 less (67%)Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance
Differences: LighterNeutral rather than warm undertoneNude rather than brown
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Neutral rather than warm undertone · Nude rather than brown · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte classic nude beige
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$21 less (43%)Matches: Same finish: matteSame opacity: opaqueBoth claim comfort
Differences: Cool rather than warm undertoneNot listed rather than long-wearing (longevity)Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Cool rather than warm undertone · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: deep taupe brown
High confidence· Digital match
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautySephora$33 less (67%)Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance
Differences: Cool rather than warm undertoneNude rather than brown10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than warm undertone · Nude rather than brown · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte mauve nude
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraWalgreens$42.01 less (86%)Matches: Same finish: matteSame longevity: long-wearingBoth claim transfer resistance
Differences: LighterCool rather than warm undertoneDoes not claim comfort
Slight colour difference · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Cool rather than warm undertone · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.98 · out of stockView at WalmartSephoraCosts $15 moreMatches: Same warm undertoneSame opacity: opaqueBoth claim hydration
Differences: 12-hour wear rather than long-wearing (longevity)Does not claim transfer resistanceDoes not claim comfort
Slight colour difference · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: Cinnamon
High confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty(product price)$35.01 less (71%)Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort
Differences: DeeperCool rather than warm undertone16-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Cool rather than warm undertone · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: cool deep brown
High confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$15.19View at CVSSephora$7 less (14%)Matches: Same opacity: opaqueSame longevity: long-wearingBoth claim transfer resistance
Differences: Noticeably different swatch colourNeutral rather than warm undertone
Slight colour difference · Satin · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone
Retailer shade note: tea brown
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$22 less (45%)Matches: Very close colourSame longevity: long-wearingBoth claim hydration
Differences: Cool rather than warm undertoneDoes not claim transfer resistanceDoes not claim comfort
Very close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: pink brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$33.01 less (67%)Matches: Same opacity: opaqueSame longevity: long-wearingBoth claim transfer resistance
Differences: Noticeably different swatch colourNeutral rather than warm undertoneRose rather than brown
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Rose rather than brown
High confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$15.99View at TargetUlta Beauty$15.99View at Ulta BeautySephora$33 less (67%)Matches: Same warm undertoneSame finish: matteSame opacity: opaque
Differences: Pink rather than brown10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Pink rather than brown · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte peachy pink
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraShowing 12 of 29 matches
MERIT Signature Lip Lightweight Lipstick in 1990, against Gucci Velvet Matte Lipstick in 220 - Suzanne Sunset. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MERIT Signature Lip Lightweight Lipstick in 1990.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
SephoraYour shade $49 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
