Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same finish: matte· Same opacity: opaque
Differences: Noticeably different swatch colour· Nude rather than brown· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
58
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than brown · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
$11Ulta Beauty(product price)$38 less (78%)4.3 (23,361)
Matches: Same warm undertone· Same finish: matte· Same opacity: opaque
Differences: Noticeably different swatch colour· Lighter· Nude rather than brown
Score details
Shade match
67
Finish & visual result
100
Wear & performance
82
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Same warm undertone· Same finish: matte· Both claim comfort
Differences: Nude rather than brown· Buildable rather than opaque (opacity)· 10-hour wear rather than long-wearing (longevity)
Score details
Shade match
74
Finish & visual result
84
Wear & performance
58
Comfort & suitability
100
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Nude rather than brown · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
MERIT Signature Lip Lightweight Lipstick in 1990, against Gucci Velvet Matte Lipstick in 123 - Auroral Amber. Every attribute compared, with its share of the score.
ComparedYour shade123 - Auroral AmberClosest match1990How they compareScore
Shade match60% of overall97
Colour60%95#815345#825145Looks identicalColour difference 1.3 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.5 on the 0–100 scale
Undertone13%100WarmWarmSameSame product undertone
Colour family13%100BrownBrownSameSame colour family
Finish & visual result20% of overall72
Finish55%78MatteSatinCloseSatin finish rather than matte
Opacity45%65OpaqueBuildableSome differenceBuildable rather than opaque
Wear & performance15% of overall76
Longevity60%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 89/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraSame price
