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Velvet Matte Lipstick 25* Goldie Red dupes and alternatives Gucci

Red · Neutral · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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Fragrance-free17Vegan5Cruelty-free6

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30 matches

Closest shade match: MAC Cosmetics M·A·Cximal Silky Matte Lipstick VIVA GLAM x Chappell Roan: Unnatural Redhead

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Gucci
25* Goldie RedChange shade
Colour family, undertone and depth: Red · Neutral · Deep / dark
Finish and opacity: Matte · Opaque
The match
MAC Cosmetics
VIVA GLAM x Chappell Roan: Unnatural Redhead
Colour family, undertone and depth: Red · Warm · Deep / dark
Finish and opacity: Matte · Opaque
Shade match
93out of 100
Colour
97
Depth
100
Undertone (Undertone and colour family)
80
High confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
$24 less (49%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative: Dior Rouge Dior On Stage Ink Blur Matte Liquid Lipstick 861 Bold In Red

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Gucci
25* Goldie RedChange shade
Colour family, undertone and depth: Red · Neutral · Deep / dark
Finish and opacity: Matte · Opaque
The match
Dior
861 Bold In Red
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
92out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Dubonnet Buzz
    Shade match 92
    $27Ulta BeautyUlta Beauty(product price)$22 less (45%)

    Matches: Very close colourSame neutral undertoneSame finish: matte

    Differences: Buildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep brown red

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Devoted to Chili
    Shade match 91
    $27Ulta BeautyUlta Beauty(product price)$22 less (45%)

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Warm rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm brick red

    High confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 89
    $27Ulta BeautyUlta Beauty(product price)$22 less (45%)

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Cool rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  4. #6 · Revlon

    Super Lustrous Ultra Lipstick

    Heatwave
    Shade match 79
    $15.99Ulta BeautyUlta Beauty$33.01 less (67%)

    Matches: Same opacity: opaqueSame longevity: long-wearingBoth claim transfer resistance

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Forever Curious
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Same neutral undertoneSame finish: matteSame opacity: opaque

    Differences: 12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: pinky red

    High confidence· Digital match

    View match
  6. #8 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 91
    $50Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame neutral undertoneSame opacity: opaque

    Differences: 12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: a deep red

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    129 Risky Red
    Shade match 81
    $16SephoraSephora$33 less (67%)

    Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance

    Differences: Cool rather than neutral undertone10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than neutral undertone · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte cool tone red

    High confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Russian Red
    Shade match 87
    $25SephoraSephora$24 less (49%)

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Cool rather than neutral undertone12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: intense bluish red

    High confidence· Digital match

    View match
  9. #11 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Hustler
    Shade match 91
    $12.49CVSCVS$36.51 less (75%)

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than neutral undertone16-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than neutral undertone · 16-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  10. #12 · Revlon

    ColorStay Overtime Lipcolor

    Non Stop Cherry
    Shade match 82
    $14.49CVSCVS$34.51 less (70%)

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim hydration

    Differences: Warm rather than neutral undertone16-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than neutral undertone · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  11. #13 · Milani

    Color Fetish Matte Lipstick

    Red Flag
    Shade match 90
    $11.99Ulta BeautyUlta Beauty$37.01 less (76%)

    Matches: Very close colourSame neutral undertoneSame finish: matte

    Differences: Not listed rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: neutral red

    High confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Mull It Over and Over
    Shade match 79
    $35Ulta BeautyUlta Beauty$14 less (29%)

    Matches: Near-identical swatch colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than neutral undertonePeach rather than red24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Looks identical · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · Peach rather than red · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: dirty peach

    Medium confidence· Digital match

    View match
  13. #15 · Gucci

    Glow & Care Shine Lipstick

    508 Diana Amber
    Shade match 83
    $49SephoraSephoraSame price

    Matches: Same opacity: opaqueSame longevity: long-wearingBoth claim hydration

    Differences: Warm rather than neutral undertoneDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than neutral undertone · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: red amber

    High confidence· Digital match

    View match
  14. #16 · NARS

    Explicit Lipstick

    Desirous – 867
    Shade match 78
    $42SephoraSephora$7 less (14%)

    Matches: Same opacity: opaqueSame longevity: long-wearingBoth claim transfer resistance

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: burnt red

    High confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Same neutral undertoneSame finish: matteSame opacity: opaque

    Differences: 12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: milky pink red

    High confidence· Digital match

    View match
  16. #18 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 78
    $34SephoraSephora$15 less (31%)

    Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance

    Differences: Cool rather than neutral undertone12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Royal Red
    Shade match 82
    $26SephoraSephora$23 less (47%)

    Matches: Same finish: matteSame opacity: opaqueSame longevity: long-wearing

    Differences: Cool rather than neutral undertoneDoes not claim transfer resistanceDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 70% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: vivid bluish red with a matte finish

    High confidence· Digital match

    View match
  18. #20 · Maybelline

    Super Stay Teddy Tint Long Lasting Matte Lip Tint

    TOMATO GIRL
    Shade match 88
    $12.99Ulta BeautyUlta Beauty$36.01 less (73%)

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Cool rather than neutral undertoneBuildable rather than opaque (opacity)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than neutral undertone · Buildable rather than opaque (opacity) · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool red

    High confidence· Digital match

    View match
  19. #21 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 91
    $37SephoraSephora$12 less (24%)

    Matches: Very close colourSame finish: matteBoth claim hydration

    Differences: Cool rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Cool rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  20. #22 · Milani

    Color Fetish Matte Lipstick

    Poppy
    Shade match 87
    $11.99Ulta BeautyUlta Beauty$37.01 less (76%)

    Matches: Same neutral undertoneSame finish: matteSame opacity: opaque

    Differences: Not listed rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  21. #23 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Candy Apple
    Shade match 90
    $35Ulta BeautyUlta Beauty$14 less (29%)

    Matches: Very close colourSame opacity: opaqueBoth claim comfort

    Differences: Cool rather than neutral undertoneNot listed rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: cool medium-dark red

    High confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Fame Flame
    Shade match 88
    $37Ulta BeautyUlta Beauty(product price)$12 less (24%)

    Matches: Very close colourSame finish: matteBoth claim hydration

    Differences: Warm rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: chilli red

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Ruby Boo
    Shade match 86
    $27Ulta BeautyUlta Beauty(product price)$22 less (45%)

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Cool rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Mark Of A Kiss
    Shade match 87
    $37Ulta BeautyUlta Beauty(product price)$12 less (24%)

    Matches: Very close colourSame finish: matteBoth claim hydration

    Differences: Warm rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: muted red

    Medium confidence· Digital match

    View match
  25. #27 · Charlotte Tilbury

    Airbrush Flawless Matte Lip Blur Liquid Lipstick

    Ruby Blur
    Shade match 79
    $37SephoraSephora$12 less (24%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Cool rather than neutral undertone24-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · 24-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: ruby red

    Medium confidence· Digital match

    View match
  26. #28 · Clarins

    Hydrating Water Lip Stain Kiss-Proof & Matte Finish

    04 Violet Water
    Shade match 78
    $32SephoraSephora$17 less (35%)

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: Cool rather than neutral undertoneBerry rather than redBuildable rather than opaque (opacity)

    Score details
    Shade match
    78
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than neutral undertone · Berry rather than red · Buildable rather than opaque (opacity) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: vibrant berry

    High confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Redy Set Wet
    Shade match 90
    $12Ulta BeautyUlta Beauty(product price)$37 less (76%)

    Matches: Same neutral undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: blush

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    300 Le Rouge Paris
    Shade match 86
    $7.97WalmartWalmart$41.03 less (84%)

    Matches: Same neutral undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

MAC Cosmetics M·A·Cximal Silky Matte Lipstick in VIVA GLAM x Chappell Roan: Unnatural Redhead, against Gucci Velvet Matte Lipstick in 25* Goldie Red. Every attribute compared, with its share of the score.

ComparedYour shade25* Goldie RedClosest shade matchVIVA GLAM x Chappell Roan: Unnatural RedheadScore
Shade match60% of overall93
Colour97#ab242a#a82929Looks identicalColour difference 1.1 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone60NeutralWarmSome differenceOne side neutral: partial agreement
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 89/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in VIVA GLAM x Chappell Roan: Unnatural Redhead.

Same or better

  • $24 less
  • Near-identical swatch colour
  • Warm rather than neutral undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim comfort
  • Both claim hydration

Different

  • 12-hour wear longevity instead of long-wearing
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionthe gucci red mattedeep cherry
FormatBulletBullet
BaseSilicone-based, high siliconeOil-based, low silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Dior Rouge Dior On Stage Ink Blur Matte Liquid Lipstick in 861 Bold In Red, against Gucci Velvet Matte Lipstick in 25* Goldie Red. Every attribute compared, with its share of the score.

ComparedYour shade25* Goldie RedClosest overall alternative861 Bold In RedScore
Shade match60% of overall87
Colour87#ab242a#aa2320Very close colourColour difference 2.8 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.6 on the 0–100 scale
Undertone60NeutralCoolSome differenceOne side neutral: partial agreement
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 92/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Rouge Dior On Stage Ink Blur Matte Liquid Lipstick in 861 Bold In Red.

Same or better

  • $1 less
  • Very close colour
  • Cool rather than neutral undertone
  • Same finish: matte
  • Same opacity: opaque
  • Same longevity: long-wearing
  • Both claim transfer resistance
  • Both claim comfort
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionthe gucci red mattea cool tone red
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

MAC Cosmetics M·A·Cximal Silky Matte Lipstick VIVA GLAM x Chappell Roan: Unnatural Redhead

Best price
$25SephoraSephora
$24 less (49%)

Your shade $49 at Sephora

SephoraView at Sephora

Closest overall alternative

Dior Rouge Dior On Stage Ink Blur Matte Liquid Lipstick 861 Bold In Red

Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.