Beautler.Your beauty butler

Ambient Soft Glow Foundation 10.5 dupes and alternatives Hourglass

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Makeup By Mario SurrealSkin Natural Finish Foundation 17 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
10.5Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Makeup By Mario
17 N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
90
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$12 less (20%)

Your shade $60 at Sephora

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 315

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
10.5Change shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
315
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Best price
$44SephoraSephora
$16 less (27%)

Your shade $60 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $43Ulta BeautyUlta Beauty$17 less (28%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    17.5 N
    Shade match 91
    $48SephoraSephora$12 less (20%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    High confidence· Digital match

    View match
  3. #5 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    25C Awe
    Shade match 86
    $47SephoraSephora$13 less (22%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep cool-olive

    High confidence· Digital match

    View match
  4. Shade match 92
    $56Ulta BeautyUlta Beauty(product price)$4 less (7%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    23W Magnificent
    Shade match 84
    $47SephoraSephora$13 less (22%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep warm

    High confidence· Digital match

    View match
  6. #8 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Olive 360
    Shade match 85
    $45SephoraSephora$15 less (25%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with neutral olive undertones

    High confidence· Digital match

    View match
  7. #9 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 33
    Shade match 83
    $46.90Ulta BeautyUlta Beauty(product price)$13.10 less (22%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    12O
    Shade match 85
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: medium wth warm undertone and olive undertone

    High confidence· Digital match

    View match
  9. #11 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    14O
    Shade match 85
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: medium with warm undertone and olive undertone

    High confidence· Digital match

    View match
  10. Shade match 87
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than neutral undertone · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral olive undertones

    High confidence· Digital match

    View match
  11. #13 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Cool Honey (NC-062)
    Shade match 90
    $58SephoraSephora$2 less (3%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Medium to Dark, neutral cool undertones

    High confidence· Digital match

    View match
  12. Shade match 93
    $49SephoraSephora$11 less (18%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: Medium deep with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 10.5 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

  3. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

  5. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $42

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Makeup By Mario SurrealSkin Natural Finish Foundation in 17 N, against Hourglass Ambient Soft Glow Foundation in 10.5. Every attribute compared, with its share of the score.

ComparedYour shade10.5Closest shade match17 NScore
Shade match55% of overall94
Colour90#b18565#b38163Very close colourColour difference 2.3 (0 is identical)
Depth98Medium tanTanCloseDepth difference: 1.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Natural Finish Foundation in 17 N.

Same or better

  • $12 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 315, against Hourglass Ambient Soft Glow Foundation in 10.5. Every attribute compared, with its share of the score.

ComparedYour shade10.5Closest overall alternative315Score
Shade match55% of overall92
Colour94#b18565#b18560Very close colourColour difference 1.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 315.

Same or better

  • $16 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim transfer resistance

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Makeup By Mario SurrealSkin Natural Finish Foundation 17 N

Best price
$48SephoraSephora
$12 less (20%)

Your shade $60 at Sephora

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 315

Best price
$44SephoraSephora
$16 less (27%)

Your shade $60 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.