Illusion Luminous Glow Foundation SPF 30 11 dupes and alternatives Hourglass
4.7 (820)·Medium light · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$14Ulta Beauty(product price)$46 less (77%)4.1 (33)
Matches: Very close colour· Same cool undertone· Same radiant finish
Differences: Light rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
$24Ulta Beauty(product price)$36 less (60%)3.9 (396)
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Slightly warmer undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
100
Wear & performance
53
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
$49Ulta Beauty(product price)$11 less (18%)4.3 (600)
Matches: Near-identical swatch colour· Same cool undertone· Both claim 12-hour wear
Differences: Natural rather than radiant finish· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
58
Wear & performance
70
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
76
Wear & performance
38
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: medium skin with pink undertones
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
91
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: Medium skin with cool undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Claims a skin-like finish
Differences: Natural rather than radiant finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
54
Wear & performance
83
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: Medium with Cool Neutral Undertones
$18.99Ulta Beauty(product price)$41.01 less (68%)4.2 (18,317)
Matches: Very close colour· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
76
Wear & performance
40
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
76
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 11 (Medium light · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 11. Every attribute compared, with its share of the score.
ComparedYour shade11Closest matchNW25How they compareScore
Shade match55% of overall97
Colour60%95#d99b75#d39b76Looks identicalColour difference 1.5 (0 is identical)
Overall match 91/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$14 less (23%)
Sephora
