Illusion Luminous Glow Foundation SPF 30 15 dupes and alternatives Hourglass
4.7 (820)·Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than cool undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
89
Wear & performance
53
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Retailer shade note: for medium to tan skin with neutral undertones
$24Ulta Beauty(product price)$36 less (60%)3.9 (396)
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Slightly warmer undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
100
Wear & performance
53
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance · No SPF
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
Matches: Near-identical swatch colour· Same cool undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
70
Wear & performance
54
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin
$24Ulta Beauty(product price)$36 less (60%)5.0 (1)
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
86
Finish & visual result
70
Wear & performance
54
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · No SPF
Retailer shade note: Medium with neutral undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination skin · No SPF
Retailer shade note: medium-deep skin with neutral/deep peachy undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Olive rather than cool undertone· Matte rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
50
Wear & performance
65
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF
$13.99Ulta Beauty(product price)$46.01 less (77%)4.3 (33,167)
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
86
Finish & visual result
68
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF
The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 15 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 15. Every attribute compared, with its share of the score.
ComparedYour shade15Closest shade matchTan CoolHow they compareScore
Shade match55% of overall98
Colour60%97#cc8d64#cc8c66Looks identicalColour difference 1.1 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 15. Every attribute compared, with its share of the score.
ComparedYour shade15Closest overall alternative600 CairoHow they compareScore
Shade match55% of overall89
Colour60%97#cc8d64#cf9068Looks identicalColour difference 1.0 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 86/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.