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Illusion Luminous Glow Foundation SPF 30 24 dupes and alternatives Hourglass

Deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol9Vegan1Cruelty-free3Oil-free0With SPF2Mineral1

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Only showing matches without dimethicone.

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 32 Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
24Change shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Smashbox
Dark Deep 32 Cool
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$19 less (32%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 5C1 Rich Chestnut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
24Change shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Estée Lauder
5C1 Rich Chestnut
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Light coverage
Overall match
86out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
82
Wear (Wear & performance)
68
Skin (Skin suitability)
67
Medium confidence· Digital matchWhy it matches
Best price
$33SephoraSephora
$27 less (45%)

Your shade $60 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    24 Neutral
    Shade match 87
    $58SephoraSephora$2 less (3%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 3C
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$36 less (60%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · No SPF

    Retailer shade note: Deep with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · RMS Beauty

    ReEvolve Natural Finish Foundation

    111
    Shade match 88
    $59Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Supernatural Complexion Stick

    38 Deep Tan Cool
    Shade match 95
    $18.20$26Ulta BeautyUlta Beauty$41.80 less (70%)

    Matches: Very close colourSame cool undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    60 Dark
    Shade match 86
    $56Ulta BeautyUlta Beauty(product price)$4 less (7%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: dark with neutral undertones

    High confidence· Digital match

    View match
  6. #8 · Tarte

    Timeless Hydrating Foundation

    57S Rich Sand
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Very close colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    22 Golden Olive
    Shade match 77
    $58SephoraSephora$2 less (3%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 24 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Looks identical
    • Deep · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Very close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Looks identical
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 24. Every attribute compared, with its share of the score.

ComparedYour shade24Closest shade matchDark Deep 32 CoolScore
Shade match55% of overall97
Colour95#854d2c#864d30Looks identicalColour difference 1.4 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared68
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool.

Same or better

  • $19 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 5C1 Rich Chestnut, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 24. Every attribute compared, with its share of the score.

ComparedYour shade24Closest overall alternative5C1 Rich ChestnutScore
Shade match55% of overall94
Colour90#854d2c#854821Very close colourColour difference 2.2 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared68
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, combinationNormal, combinationBoth marketed for normal/​combination skin
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 5C1 Rich Chestnut.

Same or better

  • $27 less
  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Both claim 8-hour wear
  • Both claim not settling into lines
  • Claims colour stability

Different

  • Light rather than medium coverage
  • Does not claim transfer resistance
  • Not marketed for dry skin
  • SPF 20 instead of SPF 30

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30SPF 20
OverlapWater-based vs oil-based; silicone high vs none
View full match

Where to buy

Closest shade match

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 32 Cool

Match price
$41Ulta BeautyUlta Beauty
$19 less (32%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 5C1 Rich Chestnut

Best price
$33SephoraSephora
$27 less (45%)

Your shade $60 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.