Beautler.Your beauty butler

Vanish Airbrush Full Coverage Longwear Concealer Oat 3 dupes and alternatives Hourglass

Light · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Dior Forever Skin Correct Full-Coverage Concealer 4 Warm Olive

The equivalent shade: scored on colour, depth and undertone only.

The match
Dior
4 Warm Olive
Depth and undertone: Light medium · Olive · warm olive
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
90
Depth
96
Undertone
100
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Light Beige

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Too Faced
Light Beige
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $30Ulta BeautyUlta Beauty(product price)$9 less (23%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $30SephoraSephora$9 less (23%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Warm rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral
    Shade match 88
    $31SephoraSephora$8 less (21%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a skin-like finish

    Differences: Neutral rather than olive undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light-medium skin tones with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27S light-medium sand
    Shade match 87
    $32SephoraSephora$7 less (18%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Warm rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Beige
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterWarm rather than olive undertoneSatin rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Satin rather than natural finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: light with golden beige undertones

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $30SephoraSephora$9 less (23%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $30SephoraSephora$9 less (23%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: light beige with neutral golden undertones

    High confidence· Digital match

    View match
  8. Shade match 88
    $30SephoraSephora$9 less (23%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: light beige with neutral golden undertones

    High confidence· Digital match

    View match
  9. Shade match 91
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame olive undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light skin with warm olive undertones

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Warm rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    33

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light skin with warm undertones

    High confidence· Digital match

    View match
  11. Shade match 82
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly lighterNeutral rather than olive undertoneNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match
  12. Shade match 90
    $42SephoraSephoraCosts $3 more

    Matches: Same olive undertoneSame natural finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light medium skin with warm olive undertones

    Medium confidence· Digital match

    View match
  13. #15 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral
    Shade match 80
    $31SephoraSephora$8 less (21%)

    Matches: Same full coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than olive undertoneMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light skin tones with neutral undertones

    High confidence· Digital match

    View match
  14. Shade match 83
    $30SephoraSephora$9 less (23%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than olive undertoneMatte rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  15. Shade match 88
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Warm rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  16. Shade match 86
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    High confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    365 Cashew
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Peach
    Shade match 73
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneSatin rather than natural finish

    Score details
    Shade match
    73
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Satin rather than natural finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match
  20. #22 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Vanilla Swirl 3.1 Beige
    Shade match 75
    $31SephoraSephora$8 less (21%)

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    85
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light-medium skin tones with pink undertones

    High confidence· Digital match

    View match

Showing 12 of 20 matches

Looking for a foundation in your shade?

The closest shade to Hourglass Vanish Airbrush Full Coverage Longwear Concealer Oat 3 (Light · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Hourglass Vanish Seamless Finish Foundation Stick

    3.5 Bisque

    Hourglass Vanish Seamless Finish Foundation Stick, shade 3.5 Bisque

    • Close colour
    • Light · Warm undertone

    $49

Closest foundations

  1. Dior Forever Skin Glow Foundation

    3WO Warm Olive

    Dior Forever Skin Glow Foundation, shade 3WO Warm Olive

    • Looks identical
    • Light medium · Olive · warm olive undertone

    $60

  2. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    4W

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 4W

    • Looks identical
    • Light medium · Olive · warm olive undertone

    $35

  3. Dior Forever Skin Wear Blurring Natural Matte Foundation

    3WO Warm Olive

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 3WO Warm Olive

    • Looks identical
    • Light medium · Olive · warm olive undertone

    $60

  4. Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation

    13W Champion

    Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 13W Champion

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $47

  5. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    13O Hickory

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 13O Hickory

    • Looks identical
    • Light medium · Olive undertone

    $50

  6. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    240W

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 240W

    • Looks identical
    • Light medium · Warm · yellow undertone

    $53

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Correct Full-Coverage Concealer in 4 Warm Olive, against Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Oat 3. Every attribute compared, with its share of the score.

ComparedYour shadeOat 3Closest shade match4 Warm OliveScore
Shade match55% of overall93
Colour90#e2b58e#ddb184Very close colourColour difference 2.3 (0 is identical)
Depth96LightLight mediumCloseDepth difference: 2.3
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100Olive · warm oliveOlive · warm oliveSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared47
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type33Normal, dry, combinationNormalBoth marketed for normal skin
Overall match 80/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 4 Warm Olive.

Same or better

  • Very close colour
  • Same olive undertone
  • Same natural finish
  • Same full coverage
  • Claims transfer resistance

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry/combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Light Beige, against Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Oat 3. Every attribute compared, with its share of the score.

ComparedYour shadeOat 3Closest overall alternativeLight BeigeScore
Shade match55% of overall84
Colour89#e2b58e#e1b393Very close colourColour difference 2.5 (0 is identical)
Depth99LightLight mediumCloseDepth difference: 0.7
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone65Olive · warm oliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Light Beige.

Same or better

  • $3 less
  • Very close colour
  • Same natural finish
  • Same full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than olive undertone
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Dior Forever Skin Correct Full-Coverage Concealer 4 Warm Olive

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Light Beige

Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.