Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
32 matches
32 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $49 at Sephora
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$56View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$1 less (2%)Matches: Very close colourSame radiant finishSame light coverage
Differences: Neutral rather than cool undertone
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$8 less (16%)Matches: Near-identical swatch colourSame light coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than radiant finish
Looks identical · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish
Retailer shade note: light with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta Beauty
Macy's$41View at Macy'sSephoraSame priceMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with cool undertones
High confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$33 less (67%)Matches: Very close colourSame cool undertoneSame radiant finish
Differences: Full rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$3 less (6%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage
Retailer shade note: fair - neutral
High confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$1 less (2%)Matches: Very close colourSame cool undertoneSame radiant finish
Differences: Slightly deeperNo long-wear claimDoes not claim a lightweight feel
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Light-medium with cool undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$13 less (27%)Matches: Near-identical swatch colourSame radiant finishSame light coverage
Differences: Slightly warmer undertoneNo long-wear claimContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair skin with warm undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraMacy's$36View at Macy'sSephora$12 less (24%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for combination skin
Retailer shade note: Light skin with neutral undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$3 less (6%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage
Retailer shade note: mid fair - neutral, slightly golden
High confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty(product price)$7 less (14%)Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than light coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (14%)Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than light coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Not marketed for dry skin
Retailer shade note: light rosy
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$12 less (24%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for combination skin
Retailer shade note: Light-Medium skin with a pinky-beige undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at Sephora
Target$19 less (39%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than light coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than light coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$25 less (51%)Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry/combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/combination skin
Retailer shade note: light, pink undertone
High confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$19 less (39%)Matches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneLight-medium rather than light coverageNo long-wear claim
Very close colour · Radiant · Light-medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Light-medium rather than light coverage · No long-wear claim · Not marketed for normal/dry/combination skin
Retailer shade note: Light Medium with neutral undertones
Medium confidence· Digital match
Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephora$1 less (2%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$9 less (18%)Matches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Slightly lighterMatte rather than radiant finishMedium rather than light coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: light cool
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$10 less (20%)Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for combination skin
Retailer shade note: Light medium shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $20 moreMatches: Very close colourSame radiant finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than light coverageNo long-wear claim
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No long-wear claim · Contains drying alcohol
Retailer shade note: light medium with neutral peach undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautySephora$7 less (14%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraTarget$19 less (39%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than radiant finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than light coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $20 moreMatches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than light coverageNo long-wear claim
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No long-wear claim · Contains drying alcohol
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautySephora$12 less (24%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for combination skin
Retailer shade note: Light-Medium skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$7 less (14%)Matches: Very close colourSame radiant finishBoth claim long-wearing
Differences: Slightly deeperSlightly warmer undertoneFull rather than light coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Full rather than light coverage
Retailer shade note: light beige with pinky -peach undertone for light to medium skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin
Retailer shade note: Light with warm undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Not marketed for dry skin
Retailer shade note: light to medium neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$29.01 less (59%)Matches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMatte rather than radiant finishBuildable rather than light coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Buildable rather than light coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance
Differences: Neutral rather than cool undertoneMatte rather than radiant finishBuildable rather than light coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Buildable rather than light coverage
Retailer shade note: light with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$33 less (67%)Matches: Very close colourSame cool undertone
Differences: Matte rather than radiant finishBuildable rather than light coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than radiant finish · Buildable rather than light coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: light with cool undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at Walgreens
CVS$15.99View at CVSUlta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry/combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/combination skin · Contains drying alcohol
Retailer shade note: Light with Rosy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sShowing 12 of 31 matches
The closest shade to Hourglass Veil Hydrating Skin Tint Foundation 6 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Vanilla Swirl 3.1 Beige
$31
NW20
$30
W7
$16.99
Light Peach
$8
25.5 Medium Bronze
$30
220C
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 14 Fair, against Hourglass Veil Hydrating Skin Tint Foundation in 6. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 14 Fair.
8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $49 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
