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Veil Hydrating Skin Tint Foundation 7 dupes and alternatives Hourglass

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 30 Light Medium

The equivalent shade and the most similar foundation overall.

Your shade
Hourglass
7Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Light coverage
The match
Jane Iredale
30 Light Medium
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
73
Wear (Wear & performance)
85
Skin (Skin suitability)
84
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $7 more

Your shade $49 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Light
    Shade match 91
    $17.99Ulta BeautyUlta Beauty$31.01 less (63%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: No long-wear claimContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Contains listed fragrance

    Retailer shade note: 3 light

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $38SephoraSephora$11 less (22%)

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: light medium, neutral to cool

    Medium confidence· Digital match

    View match
  3. #4 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 96
    $18.20$26Ulta BeautyUlta Beauty$30.80 less (63%)

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #5 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    36 Light Medium
    Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than light coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Hourglass

    Ambient Soft Glow Foundation

    5.5
    Shade match 96
    $60SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Palladio Beauty

    Skin Tint

    Fair Porcelain
    Shade match 88
    $15.99Ulta BeautyUlta Beauty$33.01 less (67%)

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Dewy rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Dewy · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Dewy rather than radiant finish

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $56Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than light coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $52SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: light medium yellow

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    94
    Finish & visual result
    66
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than light coverage

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $38SephoraSephora$11 less (22%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: light (neutral)

    Medium confidence· Digital match

    View match
  11. Shade match 98
    $48SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    98
    Finish & visual result
    54
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: for light medium skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $44SephoraSephora$5 less (10%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than light coverage

    Medium confidence· Digital match

    View match
  14. #15 · Hourglass

    Ambient Soft Glow Foundation

    8
    Shade match 88
    $60SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  15. #16 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Warm
    Shade match 99
    $16Ulta BeautyUlta Beauty(product price)$33 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. Shade match 96
    $48SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: for light medium skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  17. #18 · KimChi Chic Beauty

    A Really Good Foundation

    110L
    Shade match 96
    $29Ulta BeautyUlta Beauty(product price)$20 less (41%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural matte rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    37
    Wear & performance
    82
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural matte rather than radiant finish · Full rather than light coverage

    Retailer shade note: Light/Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    C4.5
    Shade match 89
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    66
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than light coverage

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  19. #20 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$19 less (39%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage

    Low confidence· Digital match

    View match
  20. #21 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    15N Incredible
    Shade match 87
    $47Ulta BeautyUlta Beauty$2 less (4%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  21. #22 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 95
    $16Ulta BeautyUlta Beauty$33 less (67%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  22. #23 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 86
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    66
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than light coverage

    Retailer shade note: beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  23. Shade match 91
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: for light medium skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  24. #25 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    270 Medium Warm
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #26 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    241 Sand Beige
    Shade match 92
    $14.78WalmartWalmart$34.22 less (70%)

    Matches: Very close colourSimilar undertone (neutral vs warm)

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  26. Shade match 88
    $48SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    54
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: for light medium skintones with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 78
    $49Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame light coverageClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  28. #29 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Classic Tan
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colour

    Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  29. Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 30

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    49
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than light coverage · No long-wear claim

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match
  30. #31 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28H Light-Medium Honey
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    98
    Finish & visual result
    20
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  31. #32 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    245 Radiant Honey
    Shade match 97
    $18.99Ulta BeautyUlta Beauty$30.01 less (61%)

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than light coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    16
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Hourglass Veil Hydrating Skin Tint Foundation 7 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  5. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 30 Light Medium, against Hourglass Veil Hydrating Skin Tint Foundation in 7. Every attribute compared, with its share of the score.

ComparedYour shade7Closest match30 Light MediumScore
Shade match55% of overall99
Colour98#cd9b76#ce9d78Looks identicalColour difference 0.6 (0 is identical)
Depth99MediumMedium lightCloseDepth difference: 0.9
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 30 Light Medium.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Buildable rather than light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone none vs moderate

Where to buy 30 Light Medium

Match price
$56Ulta BeautyUlta Beauty
Costs $7 more

Your shade $49 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.