Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
12 of 31 matches
Only showing matches without dimethicone.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $5 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
SephoraCosts $17 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sSephora$13 less (35%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $22 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than buildable coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than buildable coverage · Does not claim a lightweight feel
Retailer shade note: warm tawny peach
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily skin
Retailer shade note: medium to tan neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$13 less (35%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $32 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily skin
Retailer shade note: medium warm
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$13 less (35%)Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing
Differences: Slightly cooler undertoneMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: medium-dark with pink undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at Sephora
Target$7 less (19%)Matches: Same neutral undertoneSame natural finishSame buildable coverage
Differences: Slightly lighterNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$7 less (19%)Matches: Same neutral undertoneSame natural finishSame buildable coverage
Differences: No blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetThe closest shade to Huda Beauty Easy Blur Natural Airbrush Foundation Baklava 340G (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Sucre D'orge
$36
8.5 Medium-Tan
$36
260N
$24
030 Honey
$10.99
Golden
$12
WN 94 Deep Neutral
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Chanel N°1 DE CHANEL Revitalizing Foundation in BR102, against Huda Beauty Easy Blur Natural Airbrush Foundation in Baklava 340G. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel N°1 DE CHANEL Revitalizing Foundation in BR102.
5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
about-face THE PERFORMER Skin-Focused Foundation in M1NEUTRAL, against Huda Beauty Easy Blur Natural Airbrush Foundation in Baklava 340G. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face THE PERFORMER Skin-Focused Foundation in M1NEUTRAL.
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Chanel N°1 DE CHANEL Revitalizing Foundation BR102
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
about-face THE PERFORMER Skin-Focused Foundation M1NEUTRAL
Ulta BeautyYour shade $37 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
