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#FauxFilter Matte Buildable Coverage Waterproof Concealer Brownie 8.5 Red dupes and alternatives Huda Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep

The equivalent shade and the most similar concealer overall.

Match price
$12Ulta BeautyUlta Beauty
$19 less (61%)

Your shade $31 at Sephora · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Brownie 8.5 Red (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Rich 4

    Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15, shade Rich 4

    • Very close colour
    • Rich deep · Cool undertone

    $49

  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    40C Wenge

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 40C Wenge

    • Very close colour
    • Rich deep · Cool undertone

    $50

  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    490

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 490

    • Looks identical
    • Rich deep · Neutral undertone

    $40

  4. Maybelline Super Stay Lumi-Matte Foundation

    400

    Maybelline Super Stay Lumi-Matte Foundation, shade 400

    • Close colour
    • Rich deep · Cool undertone

    $15.99

  5. e.l.f. Cosmetics Soft Glam Satin Foundation

    61 Rich Cool

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 61 Rich Cool

    • Close colour
    • Rich deep · Cool undertone

    $8

  6. L'Oréal Paris Lumi Le Glow Skin Tint

    410 Cool

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 410 Cool

    • Close colour
    • Rich deep · Cool undertone

    $16.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Brownie 8.5 Red. Every attribute compared, with its share of the score.

ComparedYour shadeBrownie 8.5 RedClosest matchDeepScore
Shade match55% of overall71
Colour66#5a321a#583b2dSlight colour differenceColour difference 5.5 (0 is identical)
Depth93Rich deepVery deepCloseDepth difference: 3.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 67/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep.

Same or better

  • $19 less
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy Deep

Match price
$12Ulta BeautyUlta Beauty
$19 less (61%)

Your shade $31 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.