Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
82
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: M3 - Medium to medium-deep with warm undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium fair, cool-neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium fair, warm-neutral undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly lighter· Slightly warmer undertone· Medium rather than full coverage
Score details
Shade match
82
Finish & visual result
82
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: M2 - Medium with warm undertones, and a golden tone
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium fair, cool-neutral undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
82
Wear & performance
65
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: medium-deep with golden undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium fair, cool-neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Cookie Dough 4.3 Neutral (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Super Creamy + Brightening Concealer in Tone 5.8, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cookie Dough 4.3 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeCookie Dough 4.3 NeutralClosest shade matchTone 5.8How they compareScore
Shade match55% of overall94
Colour60%91#e2b58a#d9b28dVery close colourColour difference 2.2 (0 is identical)
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 74/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Clinique Even Better All-Over Concealer + Eraser in CN 70 Vanillia, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cookie Dough 4.3 Neutral. Every attribute compared, with its share of the score.
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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