Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
33 matches
33 matches
The equivalent shade and the most similar concealer overall.
Ulta BeautyYour shade $31 at Sephora
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: Medium with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: Medium with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: Medium with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $7 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: Medium with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (3%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraUlta Beauty(product price)$15.01 less (48%)Matches: Very close colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for medium skin with neutral warm undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $1 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephora$9 less (29%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)$15.01 less (48%)Matches: Very close colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$9 less (29%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$7 less (23%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: medium with neutral beige undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24 · low stockView at SephoraSephoraCosts $5 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: M3 - Medium to medium-deep with warm undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $32 · product priceView at Ulta BeautySephora$32 · out of stockView at SephoraSephora$9 less (29%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperSlightly warmer undertoneNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for medium skin with golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty(product price)$15.01 less (48%)Matches: Same matte finishSame full coverageBoth claim transfer resistance
Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: M2 - Medium with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$9 less (29%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: medium-deep with golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $32 · product priceView at Ulta BeautySephora$32 · out of stockView at SephoraSephora$9 less (29%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$7 less (23%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: medium with neutral peach undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$23 less (74%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Satin rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Satin · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Satin rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephora$9 less (29%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$9 less (29%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than matte finishBuildable rather than full coverageNo skin-like finish claimed
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Same priceMatches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Luminous rather than matte finishBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Luminous rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for medium neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautySephora$14 less (45%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$17View at SephoraShowing 12 of 32 matches
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Cookie Dough 4.3 Neutral (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Santa Fe
Santa Fe - Medium 2
$55
Natural (N-052)
$58
24 Light Medium Neutral
$30
WN 46 Golden Neutral
$39
Light Neutral
$16
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 8 Medium-Tan, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cookie Dough 4.3 Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 8 Medium-Tan.
9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $31 at Sephora
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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