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#FauxFilter Matte Buildable Coverage Waterproof Concealer Cookie Dough 4.3 Neutral dupes and alternatives Huda Beauty

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

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Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with a luminous finish.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium 3N

The equivalent shade and the most similar concealer overall.

Your shade
Huda Beauty
Cookie Dough 4.3 NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium 3N
Depth and undertone: Light medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Overall match
75out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
38
Wear (Wear & performance)
75
Skin (Skin suitability)
50
Shade match
94out of 100
Colour
90
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Same price

Your shade $31 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Cookie Dough 4.3 Neutral (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. NARS Light Reflecting Foundation

    Santa Fe

    NARS Light Reflecting Foundation, shade Santa Fe

    • Looks identical
    • Light medium · Neutral undertone

    $55

    SephoraView at Sephora
  2. NARS Natural Radiant Longwear Foundation

    Santa Fe - Medium 2

    NARS Natural Radiant Longwear Foundation, shade Santa Fe - Medium 2

    • Looks identical
    • Light · Neutral undertone

    $55

    SephoraView at Sephora
  3. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Natural (N-052)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Natural (N-052)

    • Looks identical
    • Light · Neutral undertone

    $58

    SephoraView at Sephora
  4. Well People Skinforia Serum Foundation

    24 Light Medium Neutral

    Well People Skinforia Serum Foundation, shade 24 Light Medium Neutral

    • Same depth, colour not measured
    • Light medium · Neutral undertone

    $30

    TargetView at Target
  5. Clinique Acne Solutions Liquid Makeup Foundation

    WN 46 Golden Neutral

    Clinique Acne Solutions Liquid Makeup Foundation, shade WN 46 Golden Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $39

    Ulta BeautyView at Ulta Beauty
  6. Ulta Beauty Collection Complexion Crush Foundation

    Light Neutral

    Ulta Beauty Collection Complexion Crush Foundation, shade Light Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Cookie Dough 4.3 Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeCookie Dough 4.3 NeutralClosest matchMedium 3NScore
Shade match55% of overall94
Colour90#e2b58a#e2b490Very close colourColour difference 2.3 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall38
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Luminous finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Medium 3N

Match price
$31Ulta BeautyUlta Beauty
Same price

Your shade $31 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.