Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Olive rather than neutral undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
88
Wear & performance
70
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than neutral undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan to deep skin with very warm, golden or olive undertones
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
79
Wear & performance
83
Skin suitability
90
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: for deep skin w/ warm undertones
Matches: Same matte finish· Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
79
Wear & performance
83
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: for deep skin w/ warm olive undertones
$30Ulta Beauty(product price)$1 less (3%)4.7 (491)
Matches: Very close colour· Both claim a skin-like finish· Both claim long-wearing
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
75
Skin suitability
50
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for tan to deep skin with golden undertones
$30Ulta Beauty(product price)$1 less (3%)4.7 (491)
Matches: Very close colour· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
75
Skin suitability
50
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: tan with warm warm undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Same matte finish· Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
79
Wear & performance
83
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: for deep skin w/ warm golden undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Olive rather than neutral undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
78
Finish & visual result
88
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than neutral undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for tan to deep skin with neutral olive undertones
$30Ulta Beauty(product price)$1 less (3%)4.2 (7,617)
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
$8Ulta Beauty(product price)$23 less (74%)4.2 (5,664)
Matches: Same neutral undertone· Same matte finish· Same full coverage
Differences: Slightly lighter· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
79
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Matches: Same neutral undertone· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Same neutral undertone· Same full coverage· Both claim long-wearing
Differences: Natural rather than matte finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
64
Wear & performance
75
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Matches: Same neutral undertone· Both claim a blurring effect· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
64
Wear & performance
83
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Matches: Same neutral undertone· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
67
Wear & performance
61
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
$30Ulta Beauty(product price)$1 less (3%)4.7 (491)
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
78
Finish & visual result
70
Wear & performance
75
Skin suitability
50
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: tan with neutral cool undertones
$8Ulta Beauty(product price)$23 less (74%)4.2 (5,664)
Matches: Same matte finish· Same full coverage· Both claim not settling into lines
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
79
Wear & performance
65
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: deep w/ rich golden undertone - online only
Matches: Same neutral undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Luminous rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
38
Wear & performance
75
Skin suitability
50
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Luminous rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for tan neutral skin with peach undertones
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Crumble 7.1 Neutral (Medium tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 11 Tan, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Crumble 7.1 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeCrumble 7.1 NeutralClosest match11 TanHow they compareScore
Shade match55% of overall95
Colour60%92#c38251#be8359Very close colourColour difference 1.9 (0 is identical)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared87
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 93/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.