Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $31 at Sephora
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at Sephora
Ulta Beautyfrom $34 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $31 at Sephora
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $5 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly deeperNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed
Retailer shade note: Tan with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty$15.01 less (48%)Matches: Very close colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: medium deep with light golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly lighterNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed
Retailer shade note: Tan with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: MD2.5 - Medium-deep with cool undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$15.01 less (48%)Matches: Very close colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: medium deep with soft peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighterSlightly warmer undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: medium deep with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Same neutral undertoneSame full coverageBoth claim a blurring effect
Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: medium deep with neutral undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: medium deep with soft rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephora$1 less (3%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighterSlightly cooler undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: medium with rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (74%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: MD2 - Medium to medium-deep with warm undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (3%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: medium with neutral warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame full coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Medium Deep, Warm Golden
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighterSlightly warmer undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: Tan with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (3%)Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: tan with warm warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same full coverageBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Medium Deep, Warm Peach
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for tan skin with neutral golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $11 moreMatches: Same neutral undertoneSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly lighterNo skin-like finish claimedDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for tan skin with neutral warm undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty(product price)$15.01 less (48%)Matches: Same matte finishSame full coverageBoth claim transfer resistance
Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephora$7 less (23%)Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing
Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed
Close colour · Radiant · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: medium tan with warm neutral undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$9 less (29%)Matches: Same neutral undertoneBoth claim a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (3%)Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: medium tan with warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Luminous rather than matte finishBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Luminous rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for tan neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: tan with a neutral undertone
Medium confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $5 moreMatches: Same neutral undertoneBoth claim a blurring effectBoth claim transfer resistance
Differences: Radiant rather than matte finishMedium rather than full coverageNo skin-like finish claimed
Close colour · Radiant · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: MD3 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$32View at SephoraShowing 12 of 29 matches
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Caramel Corn 5.1 Neutral (Medium tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
21
$40
9 Tan
$48
5.5N
$55
18.5 N
$48
NW35
$46
NC45
$39
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4N1, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Caramel Corn 5.1 Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4N1.
8 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW40, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Caramel Corn 5.1 Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW40.
11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 4N1
SephoraYour shade $31 at Sephora
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW40
SephoraYour shade $31 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
