Fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $31 at Sephora · product price; shade not separately priced
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $31 at Sephora
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $5 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: Fair with neutral warm undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly lighterNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed
Retailer shade note: light beige with golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: light with pinky undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly lighterMedium rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: L2.8 - Light to medium with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Slightly deeperNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Fair, Warm Golden
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same warm undertoneSame matte finishSame full coverage
Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light to medium skin with golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephora$1 less (3%)Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: Slightly deeperNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed
Retailer shade note: light beige with neutral golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$7 less (23%)Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: light medium with warm golden undertones
High confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $1 moreMatches: Same warm undertoneSame matte finishSame full coverage
Differences: Slightly deeperNo skin-like finish claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Same warm undertoneSame matte finishSame full coverage
Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: for light skin w/ warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephora$1 less (3%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: fair skin with warm undertones
High confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $7 moreMatches: Same warm undertoneSame full coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: light with warm undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $5 moreMatches: Same warm undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly lighterMedium rather than full coverageNo skin-like finish claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: L2.6 - Light to medium with warm undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Neutral rather than warm undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed
Retailer shade note: fair with neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: Slightly deeperNo skin-like finish claimedDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for light skin with neutral golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephora$7 less (23%)Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing
Differences: Olive rather than warm undertoneRadiant rather than matte finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: light with warm olive undertones
High confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $8 moreMatches: Same full coverageBoth claim a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Fair, Neutral
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same full coverageBoth claim a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Fair, Neutral
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
High confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (74%)Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: light w/ warm-neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: fair skin with warm yellow undertones
High confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$15.01 less (48%)Matches: Same matte finishSame full coverageBoth claim transfer resistance
Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautySephoraCosts $11 moreMatches: Same warm undertoneSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: light skin with warm undertones
High confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$23 less (74%)Matches: Same warm undertoneSame full coverageBoth claim long-wearing
Differences: Satin rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Close colour · Satin · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Satin rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light with golden beige undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$23 less (74%)Matches: Same warm undertoneSame full coverageBoth claim long-wearing
Differences: Satin rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Close colour · Satin · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Satin rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: fair with yellow undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephoraCosts $7 moreMatches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: light medium with neutral undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$7 less (23%)Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing
Differences: Olive rather than warm undertoneRadiant rather than matte finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: light medium with neutral olive undertones
High confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 28 matches
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Nougat 2.5 Golden (Fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
3W
$35
Warm Sand (W-036)
$58
Atelier F5
$69
Creamy Nude
$12.99
LW3
$49
BD21
$81
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Fair 1.5W, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Nougat 2.5 Golden. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Fair 1.5W.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC11.5, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Nougat 2.5 Golden. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC11.5.
11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Fair 1.5W
Ulta BeautyYour shade $31 at Sephora · product price; shade not separately priced
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC11.5
SephoraYour shade $31 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
