Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $31 at Sephora
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at Sephora
Ulta Beautyfrom $32 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $31 at Sephora
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $5 moreMatches: Same warm undertoneSame matte finishSame full coverage
Differences: No skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: Fair with netural/warm undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: very fair with golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: fair with yellow undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for very fair skin with neutral warm undertones
High confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephora$1 less (3%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Neutral rather than warm undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Near-identical swatch colourSame full coverageBoth claim a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: ultra light with neutral undertones
High confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$18.01 less (58%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)$15.01 less (48%)Matches: Very close colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: very fair with rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)$15.01 less (48%)Matches: Same matte finishSame full coverageBoth claim transfer resistance
Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly deeperOlive rather than warm undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: fair with golden-olive undertones
High confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$18.01 less (58%)Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
High confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for neutral undertones
High confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty$1 less (3%)Matches: Same warm undertoneBoth claim a skin-like finishBoth claim long-wearing
Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraCosts $5 moreMatches: Same matte finishBoth claim a blurring effectBoth claim not settling into lines
Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: L1 - Very light with neutral undertones
High confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyUlta Beauty(product price)$15.01 less (48%)Matches: Same matte finishSame full coverageBoth claim transfer resistance
Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: Fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same warm undertoneSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: fair with golden undertones
High confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$17 less (55%)Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
High confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephoraCosts $11 moreMatches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$17 less (55%)Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
High confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephoraCosts $5 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: fairest with neutral to rosy undertones
High confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautySephora$9 less (29%)Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: very fair, cool-neutral undertones
High confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephora$1 less (3%)Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for neutral undertones
High confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for very fair skin with neutral cool undertones
High confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraShowing 12 of 28 matches
The closest shade to Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Whipped Cream 0.1 Golden (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Fair Ivory
$39
Porcelain
$38
Shade 1
$26.60
1W IN
$64
Fair 15W
$12
4 Golden
$58
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Shape Tape Full Coverage Matte Concealer in 12S fair, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Whipped Cream 0.1 Golden. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Shape Tape Full Coverage Matte Concealer in 12S fair.
10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3.5 Fair, against Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Whipped Cream 0.1 Golden. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 3.5 Fair.
9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Tarte Shape Tape Full Coverage Matte Concealer 12S fair
SephoraYour shade $31 at Sephora
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 3.5 Fair
SephoraYour shade $31 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
