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Balmy Tint Hydrating Lip Balm Memoir dupes and alternatives ILIA

Mauve · Neutral · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Givenchy Rose Perfecto Hydrating Tinted Lip Balm & Gloss 210 Pink Nude

The equivalent shade and the most similar lip gloss overall.

Your shade
ILIA
MemoirChange shade
Colour family, undertone and depth: Mauve · Neutral · Medium
Finish and opacity: Buildable
The match
Givenchy
210 Pink Nude
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: Shimmer · Sheer
Overall match
70out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
50
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
80out of 100
Colour
85
Depth
100
Undertone (Undertone and colour family)
60
Medium confidence· Digital matchWhy it matches
Best price
$43SephoraSephora
Costs $14 more

Your shade $29 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Clink Pink
    Shade match 80
    $9WalmartWalmart$20 less (69%)

    Matches: Same neutral undertoneClaims non-stickyBoth claim hydration

    Differences: Pink rather than mauve

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than mauve

    Medium confidence· Digital match

    View match
  2. #3 · Buxom

    Full-On Plumping Lip Polish

    Dolly
    Shade match 78
    $26Ulta BeautyUlta Beauty(product price)$3 less (10%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: true mauve shimmer

    Medium confidence· Digital match

    View match
  3. #4 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    Sugar Plum
    Shade match 78
    $16SephoraSephora$13 less (45%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer mauve

    Medium confidence· Digital match

    View match
  4. #5 · Buxom

    Full-On Plumping Lip Polish

    Clair
    Shade match 74
    $26Ulta BeautyUlta Beauty(product price)$3 less (10%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: pinky mauve w/golden shimmer

    Medium confidence· Digital match

    View match
  5. #6 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Need Her
    Shade match 69
    $26SephoraSephora$3 less (10%)

    Matches: Same neutral undertoneBoth claim hydration

    Differences: Noticeably different swatch colourRose rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich soft blush

    Medium confidence· Digital match

    View match
  6. Shade match 65
    $26SephoraSephora$3 less (10%)

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than neutral undertone

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone

    Retailer shade note: pearly nude mauve

    Medium confidence· Digital match

    View match
  7. #8 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    07 Toffee Pink Shimmer
    Shade match 70
    $30SephoraSephoraCosts $1 more

    Matches: Claims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertone

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone

    Retailer shade note: pinky mauve

    Medium confidence· Digital match

    View match
  8. #9 · Armani Beauty

    Prisma Flash Glossy Color Lip Balm

    35 Peony Flash
    Shade match 67
    $38SephoraSephoraCosts $9 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than neutral undertone

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: rosy mauve

    Medium confidence· Digital match

    View match
  9. #10 · rhode

    Peptide Lip Tint Nourishing Glaze

    Pretzel - shimmery warm mauve + caramel-glazed pretzel scent
    Shade match 63
    $20SephoraSephora$9 less (31%)

    Matches: Same neutral undertoneBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than mauve

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than mauve

    Medium confidence· Digital match

    View match
  10. #11 · Dior

    Addict Lip Glow Balm

    038 Soft Nude
    Shade match 63
    $42SephoraSephoraCosts $13 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourWarm rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Pink rather than mauve

    Retailer shade note: a nude pink warm undertone

    Medium confidence· Digital match

    View match
  11. Shade match 62
    $22SephoraSephora$7 less (24%)

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Pink rather than mauve

    Retailer shade note: Mauve Pink

    Medium confidence· Digital match

    View match
  12. #13 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Figgy With It
    Shade match 68
    $9WalmartWalmart$20 less (69%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertoneNude rather than mauve

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than mauve

    Medium confidence· Digital match

    View match
  13. Shade match 71
    $24SephoraSephora$5 less (17%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: Cool Mauve

    Medium confidence· Digital match

    View match
  14. Shade match 61
    $26SephoraSephora$3 less (10%)

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertone

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone

    Medium confidence· Digital match

    View match
  15. #16 · Givenchy

    Rose Perfecto Lip Balm 24H Hydration

    111 Soft Nude
    Shade match 63
    $43SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneBoth claim hydration

    Differences: Nude rather than mauve8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than mauve · 8-hour wear rather than not listed (longevity)

    Retailer shade note: pink-brown nude

    Medium confidence· Digital match

    View match
  16. #17 · Givenchy

    Rose Perfecto Lip Balm 24H Hydration

    117 Chilling Brown
    Shade match 63
    $43SephoraSephoraCosts $14 more

    Matches: Both claim hydration

    Differences: Cool rather than neutral undertoneNude rather than mauve8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than mauve · 8-hour wear rather than not listed (longevity)

    Retailer shade note: coffee toned nude

    Medium confidence· Digital match

    View match
  17. #18 · Grande Cosmetics

    GrandeLIPS Hydrating Lip Plumper, Gloss Finish

    Spicy Mauve
    Shade match 59
    $27Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourWarm rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Pink rather than mauve

    Retailer shade note: dusty cinnamon pink

    Medium confidence· Digital match

    View match
  18. Shade match 59
    $26SephoraSephora$3 less (10%)

    Matches: Both claim hydration

    Differences: DeeperCool rather than neutral undertoneNude rather than mauve

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Nude rather than mauve

    Retailer shade note: pinky nude

    Medium confidence· Digital match

    View match
  19. #20 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    16 Intense Rosebud
    Shade match 64
    $30Ulta BeautyUlta BeautyCosts $1 more

    Matches: Claims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertoneRose rather than mauve

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Rose rather than mauve

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  20. #21 · NARS

    Afterglow Lip Shine Gloss

    Break for Love
    Shade match 58
    $32SephoraSephoraCosts $3 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than neutral undertone

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  21. Shade match 64
    $26SephoraSephora$3 less (10%)

    Matches: Same neutral undertoneClaims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterPink rather than mauve

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than mauve

    Retailer shade note: sheer pink

    Medium confidence· Digital match

    View match
  22. #23 · Haus Labs

    PhD Hybrid Lip Glaze Plumping Gloss

    Macaron
    Shade match 63
    $26SephoraSephora$3 less (10%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Pink rather than mauve

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  23. #24 · Revlon

    Super Lustrous Glimmer Gloss

    Lavendar Lust
    Shade match 63
    $11.99Ulta BeautyUlta Beauty$17.01 less (59%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than neutral undertone

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone

    Medium confidence· Digital match

    View match
  24. Shade match 65
    $45Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same neutral undertoneClaims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterRose rather than mauve

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than mauve · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · Buxom

    Full-On Plumping Lip Polish

    Sugar
    Shade match 62
    $26Ulta BeautyUlta Beauty(product price)$3 less (10%)

    Matches: Same neutral undertoneClaims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNude rather than mauve

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than mauve

    Retailer shade note: pinky nude beige w/opal shimmer

    Medium confidence· Digital match

    View match
  26. #27 · Armani Beauty

    Prisma Flash Glossy Color Lip Balm

    34 Bloom Flash
    Shade match 59
    $38SephoraSephoraCosts $9 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertonePink rather than mauve

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: berry pink

    Medium confidence· Digital match

    View match
  27. #28 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Wander
    Shade match 61
    $26SephoraSephora$3 less (10%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertone

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  28. #29 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Werk Trip
    Shade match 61
    $26SephoraSephora$3 less (10%)

    Matches: Same neutral undertoneClaims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourRose rather than mauve

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than mauve

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  29. #30 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Daydream
    Shade match 61
    $18SephoraSephora$11 less (38%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertoneNude rather than mauve

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than mauve

    Retailer shade note: soft rosy nude

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Givenchy Rose Perfecto Hydrating Tinted Lip Balm & Gloss in 210 Pink Nude, against ILIA Balmy Tint Hydrating Lip Balm in Memoir. Every attribute compared, with its share of the score.

ComparedYour shadeMemoirClosest match210 Pink NudeScore
Shade match50% of overall80
Colour85#a57578#ad7178Close colourColour difference 3.0 (0 is identical)
Depth100MediumMediumSameDepth difference 0.0 on the 0–100 scale
Undertone60NeutralCoolSome differenceOne side neutral: partial agreement
Colour family60MauvePinkSome differenceNeighbouring colour families
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedShimmerNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedTintedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedShimmerNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall · 1 of 2 compared100
Non-stickynot comparableNot listedNot listedNot listed for eitherNeither product lists a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 70/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Givenchy Rose Perfecto Hydrating Tinted Lip Balm & Gloss in 210 Pink Nude.

Same or better

  • Cool rather than neutral undertone
  • Both claim hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionneutral mauvesheer peony pink
FormatNot listedNot listed
Baseno siliconeno silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 210 Pink Nude

Best price
$43SephoraSephora
Costs $14 more

Your shade $29 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.