Black · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
26 matches
26 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: felt tip pen. Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $29 at Sephora
R.E.M. Beauty At The Borderline Eyeliner Marker
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $29 at Sephora
Stila Stay All Day Waterproof Liquid Eye Liner
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraNot compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautySame priceMatches: Same form: liquidSame tip: felt tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: true jet black
Medium confidence· Digital match
Kaja Wink Stamp Waterproof Winged Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$2 less (7%)Matches: Same form: liquidSame texture: liquidSame smudge resistance: claimed
Differences: Satin rather than matte
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Satin rather than matte
Medium confidence· Digital match
Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$25 less (86%)Matches: Same form: liquidSame finish: matteSame longevity: long-wearing
No material differences in the data we have.
Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
e.l.f. Cosmetics Waterproof Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautyUlta Beauty$3 less (10%)Matches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
MAC Cosmetics Liquidlast 24-Hour Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$3 less (10%)Matches: Same form: liquidSame tip: felt tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Benefit Cosmetics Roller Liner Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$23 less (79%)Matches: Same form: liquidSame tip: felt tipSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
e.l.f. Cosmetics Intense Ink Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta Beauty$19 less (66%)Matches: Same form: liquidSame tip: felt tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautySephora$4 less (14%)Matches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: jet black
Medium confidence· Digital match
Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephora$10 less (34%)Matches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: matte black
Medium confidence· Digital match
ONE/SIZE Point Made Waterproof Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraUlta Beauty$15 less (52%)Matches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: black
Medium confidence· Digital match
Sacheu Long Wear Liquid Eyeliner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta BeautyUlta Beauty$18.01 less (62%)Matches: Same form: liquidSame tip: felt tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
L'Oréal Paris Infallible Super Slim Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautySephora$3 less (10%)Matches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: matte black
Medium confidence· Digital match
Haus Labs Clear Cut Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$9.40 less (32%)Matches: Same form: liquidSame tip: felt tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: matte black, brush tip
Medium confidence· Digital match
Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Sephora$19.60View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$17.01 less (59%)Matches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Physicians Formula Eye Booster Lash 2-in-1 Boosting Eyeliner & Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephora$7 less (24%)Matches: Same form: liquidSame tip: felt tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: true black matte
Medium confidence· Digital match
Anastasia Beverly Hills Matte Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $39 moreMatches: Same form: liquidSame texture: liquidSame longevity: long-wearing
No material differences in the data we have.
Not compared: tip, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: black
Medium confidence· Digital match
Tom Ford Eye Defining Pen Liquid Eyeliner Duo for Ultimate Precision
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty$17 less (59%)Matches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Medium confidence· Digital match
NYX Professional Makeup Epic Wear Long Lasting Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephora$4 less (14%)Matches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Retailer shade note: satin black
Medium confidence· Digital match
KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty$5 less (17%)Matches: Same form: liquidSame tip: felt tipSame texture: liquid
Differences: Satin rather than matte
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Satin rather than matte
Retailer shade note: true satin black
Medium confidence· Digital match
Fenty Beauty Flyliner Longwear Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephora$24 · out of stockView at SephoraSephora$7 less (24%)Matches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Medium confidence· Digital match
Rare Beauty Perfect Strokes Matte Liquid Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta Beauty$18.01 less (62%)Matches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Medium confidence· Digital match
Maybelline Eyestudio Master Precise All Day Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty$19 less (66%)Matches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Medium confidence· Digital match
NYX Professional Makeup Vivid Matte Longwear Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty$16.01 less (55%)Matches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Brush tip rather than felt tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Medium confidence· Digital match
Revlon ColorStay Lash Serum + Liner Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyUlta Beauty$25 less (86%)Matches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Fine brush rather than felt tip
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Fine brush rather than felt tip
Medium confidence· Digital match
e.l.f. Cosmetics Expert Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautyUlta Beauty$19 less (66%)Matches: Same form: liquidSame tip: felt tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: true black
Medium confidence· Digital match
ColourPop BFF Ultra Fine Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyShowing 12 of 25 matches
R.E.M. Beauty At The Borderline Eyeliner Marker in midnight black, against ILIA Clean Line Liquid Liner in Midnight Express. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To R.E.M. Beauty At The Borderline Eyeliner Marker in midnight black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Stila Stay All Day Waterproof Liquid Eye Liner in Black, against ILIA Clean Line Liquid Liner in Midnight Express. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Stila Stay All Day Waterproof Liquid Eye Liner in Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
R.E.M. Beauty At The Borderline Eyeliner Marker midnight black
Ulta BeautyYour shade $29 at Sephora
Stila Stay All Day Waterproof Liquid Eye Liner Black
SephoraYour shade $29 at Sephora
32 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
